Categories Marketing Agencies Creative Media Sustainability Technology

Sport sponsorship

Professional sports has a wide audience reach, making it an attractive proposition for brands. With the digitization of advertising, there are more opportunities than ever before for brands to engage with the audience in the sports space.

We explore the strategies of brands engaging in sports marketing and how the space enables brands to raise awareness.

Bud Light

11 May 2021

3 min read
Ad of the Day: fans wear England footballers' faces with Bud Light Boxheads packaging
Creative Works
Vodafone

13 Oct 2020

4 min read
IPL playbook: Vodafone Idea uses India’s biggest sport franchise to promote Vi
cricket
Team GB athletes and British Olympic Association end marketing rights standoff

13 Mar 2020

2 min read
Team GB athletes and British Olympic Association end marketing rights standoff
Tokyo 2020 Olympic Games
Emirates

07 Feb 2020

2 min read
Emirates agrees five-year Olympique Lyonnais sponsorship deal
sport sponsorship
La Liga drives away with BKT Tires as official global partner

08 Oct 2019

1 min read
La Liga drives away with BKT Tires as official global partner
Sports Marketing
Komoco Motors signed as the new title sponsor of the Singapore Cup

03 Sep 2019

2 min read
Komoco Motors signed as the new title sponsor of the Singapore Cup
Sports Marketing
AIG British Women's Open

01 Aug 2019

3 min read
AIG positions itself as an ‘ally’ for professional women as sponsor of Women’s British...
Creative Works
Primesight Network Rail

13 Jul 2019

6 min read
Wimbledon is the ultimate example to marketers of powerful content cutting through
Opinion
female athletes

11 Jun 2019

9 min read
Why Instagram is a female athlete's best friend
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024