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Latest marketing and advertising news for Sony, including insights and opinions.

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UK Top Shazamed ads: Dior dives in with joyful Jennifer Lawrence

12 September 2018

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

Meet The Drum Social Buzz Awards 2018 judges: Nasa, Dentsu Aegis, O2 and Barclays

Meet The Drum DADI Awards 2018 judges: Red Bull Racing, British Airways, The AA

Sony slashes 5% of marketing & distribution posts in efficiency drive

UK Top Shazamed ads: Apple takes the number one position with Story of an Artist

The Drum @ Cannes Lions 2018: Every Xmas stocking this year will have affordable VR headsets

UK Top Shazamed ads: Sony Bravia, GO Outdoors and more enter this week's chart

Samsung beats Apple to become India's most trusted brand, ahead of Sony and LG

Carphone Warehouse is tapping into the soothing ASMR video craze

08 December 2017

Fifa Under-17 World Cup in India creative round up: the best work from brands

30 October 2017

Samsung powers ahead of LG and Sony to become the most attractive brand in India

25 October 2017

Ministry of Sound's events & brand director: 'London is saturated with experiential – go to...

The top 6 Spider-Man: Homecoming ads ft Dell, NBA, Audi, Tim Smart, Pizza Hut & Compare the...

Sony India signs McCann Worldgroup as its creative agency in India

Burger King unveils eSports clan – intent on kicking ass and taking orders – on PlayStation...

The Drum Network

SXSW17 Trends: Are VR and AR more a hope than a reality?

Sony reveals Spider-Man: Homecoming trailer to market what could be its last Marvel crossover

The Drum Network

Avoiding the shit and finding the magic at SXSW17: Day 3

Musical hackathons, chatbots and VR gigs: How Sony, Warner and more are fine-tuning innovation

Sony Entertainment CEO jumps ship for Snapchat

14 January 2017

This is how Sony plans to make virtual reality films a long-term business

07 January 2017

Sony partners with YouTubers to launch PlayStation Giphy channel

14 December 2016

Retailers take note: life’s good if you sell direct

12 December 2016

Sony’s PlayStation on the front foot with College Football sponsorship

17 November 2016

ATP Media partners with Sony to show ATP World Tour Finals in PlayStation VR

16 November 2016

Cut price PS4’s slash Sony earnings

01 November 2016

Gamers ditch traditional consoles in favour of Pokemon Go and World of Warcraft

28 October 2016

Sony turns to Manchester city winger Leroy Sané to promote Xperia brand

25 October 2016

UK Top Shazamed Ads: Ikea storms into the chart with heartwarming 'Welcome Home' ad

25 October 2016

UK Top Shazamed Ads: Littlewoods soars to the top with new Myleene Klass ad

11 October 2016

Sony uses AI to compose a Beatles-inspired song, the unforgettable ‘Daddy’s Car’

27 September 2016

Sony wants to 'aggressively' push into the mobile gaming market following the success of Pokemon...

05 September 2016

The Drum Network

Laura Holme joins Rapp to head up new business and marketing in the UK

02 September 2016

Snapchat unveils 360-degree ad format with campaign for Sony's Don't Breathe horror flick

Sony gets a much-needed rise from Sausage Party