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singles' day

Latest marketing and advertising news for singles' day, including insights and opinions.

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Singles Day 2020: how much did brands earn from e-commerce players?

Alibaba CMO Chris Tung on creating the world’s biggest shopping day

CapitaLand and Shopee to teach e-commerce strategies to retailers in six malls in Singapore

How Zalora combines humans and automation to deal with spike in festive orders

Singles' Day is over but AI will help keep brand momentum

voice assistant

810,000 eggs sold through voice shopping on Alibaba during Singles' Day

What the meteoric rise of Singles' Day tells us about the Chinese consumer mindset

The view from China: how bamboo and consumers in lower-tier cities give Alibaba a leg-up on...

Lazada co-president on why he doesn't get much sleep during Singles' Day

Jetstar celebrates 'singledom' on Singles' Day with solo travel campaign

How in-housing marketing and creative helps Shopee cope during the craziness of 11.11

Artificial Intelligence

Neogence on using AI for short-term sales and long-term insights

Retail nirvana: how consumerism found a devoted following in China

The Drum Network

There's no stopping the rise of China’s middle class

How brands can play the Singles’ Day game, and win

American shoppers have yet to embrace Single’s Day

Alibaba smashes 11.11 records once again with over $30bn in sales

The Olympics for brands: why marketers are joining the 11.11 race

From a celebration of singlehood to global shopping phenomenon: looking back at 10 years of...

A look at the technology needed to fulfil Alibaba’s major shopping event 11.11

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

Singles Day: applying AI can maximize a major retail event for smaller brands

Singles' Day, Black Friday and Christmas are coming - here's what brands need to do

Time to ditch Black Friday? Lessons from Chinese internet giant Alibaba

Black Friday and Cyber Monday online conversations beats out Singles' Day in Southeast Asia

Singles’ Day surges 32% year-on-year as UK consumers warm to event shopping

Will the power of Single’s Day ever truly capture the West?

Singles Day: Turning online culture into a shopping carnival that brands can own

What China is getting right in ecommerce and what the West can learn

Singles' Day: How brands can cut through the noise next time around

Alibaba smashes records by taking $17.8bn in sales on 'Singles Day'

Alibaba CMO on its ambition to make ‘Singles Day’ as big as Christmas

Alibaba set to break records again for 11.11 with $5bn in sales in first two hours

For Alibaba’s Singles’ Day: Think Mobile, Think Social

Alibaba streams eight-hour shoppable catwalk online featuring Burberry and La Perla

Alibaba’s 2016 ‘Singles Day’ activity includes Katy Perry, VR, Pokemon Go-style AR and an eight-hour...