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singles' day

Latest marketing and advertising news for singles' day, including insights and opinions.

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The Drum Network

There's no stopping the rise of China’s middle class

07 December 2018

How brands can play the Singles’ Day game, and win

16 November 2018

American shoppers have yet to embrace Single’s Day

14 November 2018

Alibaba smashes 11.11 records once again with over $30bn in sales

12 November 2018

The Olympics for brands: why marketers are joining the 11.11 race

11 November 2018

From a celebration of singlehood to global shopping phenomenon: looking back at 10 years of...

10 November 2018

A look at the technology needed to fulfil Alibaba’s major shopping event 11.11

31 October 2018

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

31 October 2018

Singles Day: applying AI can maximize a major retail event for smaller brands

29 October 2018

Singles' Day, Black Friday and Christmas are coming - here's what brands need to do

26 September 2018

Time to ditch Black Friday? Lessons from Chinese internet giant Alibaba

Black Friday and Cyber Monday online conversations beats out Singles' Day in Southeast Asia

29 November 2017

Singles’ Day surges 32% year-on-year as UK consumers warm to event shopping

23 November 2017

Will the power of Single’s Day ever truly capture the West?

12 November 2017

Singles Day: Turning online culture into a shopping carnival that brands can own

10 November 2017

What China is getting right in ecommerce and what the West can learn

Singles' Day: How brands can cut through the noise next time around

14 November 2016

Alibaba smashes records by taking $17.8bn in sales on 'Singles Day'

14 November 2016

Alibaba CMO on its ambition to make ‘Singles Day’ as big as Christmas

11 November 2016

Alibaba set to break records again for 11.11 with $5bn in sales in first two hours

11 November 2016

For Alibaba’s Singles’ Day: Think Mobile, Think Social

07 November 2016

Alibaba streams eight-hour shoppable catwalk online featuring Burberry and La Perla

24 October 2016

Alibaba’s 2016 ‘Singles Day’ activity includes Katy Perry, VR, Pokemon Go-style AR and an eight-hour...

20 October 2016

68% of Alibaba Singles’ Day orders processed on mobile

12 November 2015

What we learned from Singles' Day: It's time western brands took this retail extravaganza seriously

12 November 2015

From booby prize to phenomenal rise: China's Singles' Day and what it means for western brands

11 November 2014