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Latest marketing and advertising news for redesign, including insights and opinions.

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Girlguiding on revamping 100 years of heritage for 2018’s sophisticated and conscious girl

Propercorn reworks logo, collaborates with seven artists for brightened pack refresh

The Drum Network

Marston's Eagle Brewery unveils new brand identity designed by Bonfire

FT rebrands Weekend edition to drive readership

Blue Dragon rolls out new identity to ‘evoke vibrancy of modern Asia’

packaging design

Cypressa redesigns olive oil range to emphasise family heritage

Clover redesigns amid backdrop of 'intense price competition and reduced consumption' in category

Qantas updates Kangaroo logo as it prepares Dreamliner launch

Lil-Lets moves away from 'discreet' positioning in bright rebrand

Toni&Guy responds to tough competition with new branding and packaging

Childline redesigns digital offering ahead of 30th anniversary to meet ‘growing expectations’...

Snapchat Discover gets a reader-friendly makeover, giving users the chance to subscribe to...

The Telegraph reveals new website focused on rolling out breaking news

Google redesigns AdWords 'for marketing in mobile-first world'

Newsweek and International Business Times UK launch online redesign and improved video offering

Converse redesigns iconic Chuck Taylor sneaker for the first time in 98 years

Victoria Plumb launches new brand identity as it expands into bedrooms

The Daily Telegraph redesign review: Does it achieve its ambition of high-end elegance?

Tamdhu whisky and Good redesign website following brand refresh

Design Bridge creates refreshed packaging design for Hamilton and Hare underwear

pocket rocket creative

Whisky maker The Antiquary freshens up bottle and label design to attract younger consumers

Webb deVlam creates new look for Ryvita Crispbreads

Pentagram reveals refreshed Bike New York identity

Pearlfisher redesigns Innocent on-the-go juice range

Britvic redesigns Tango with new branding by Brandhouse

Southern Comfort

Southern Comfort aims to modernise brand with packaging redesign

Welcome to The New Creativity – The Drum guest-editor Cindy Gallop

Brewdog unveils redesign but says that it is only “25% complete”

Airbnb readies complete brand overhaul

Groupon overhauls its website and apps

Moleskine launches new e-commerce site developed by MRY

DigitasLBi launches new unicorn logo with an actual unicorn – kind of

Yahoo counts down to unveiling of new logo by using a different version every day for the next...

Hooters gives its iconic owl a makeover as new logo rolls out