Categories Marketing Agencies Creative Media Sustainability Technology

Promotion

IPA Bellwether report raises concerns over discounting

20 Jul 2023

4 min read
IPA Bellwether reaction: brands are getting hooked on short-term discounting
Opinion
The royal crown of Bavaria on a cushion

26 May 2023

5 min read
Why do so few creatives become CEO?
Opinion
guy on a bed with a can of simply spiked peach

23 Mar 2023

2 min read
US Ad of the Day: Simply Spiked delivers late-night ‘Juicy Calls’ in Ron Funches ad
US Ad of the Day
Prize promotions should be high on the agenda for today’s marketers

07 Dec 2022

6 min read

Sponsored

Brands should get bold with their promotions to beat the big squeeze
Promoted
velveeta box

17 Nov 2022

3 min read
Forget booty calls, Velveeta answers ‘late-night foodie calls’ with delectable deliver...
promotion
a box of candy worms that looks like cereal

22 Sep 2022

2 min read
Trolli releases sweet treat disguised in a cereal box
promotion
Consumers increasingly want fun and value – something that promotions can deliver with plus effect

04 Jul 2022

6 min read

Sponsored

Five reasons why promotions are your brand’s best secret weapon
Promoted
Entries are encouraged across any type of marketing activity that involves prizes

15 Mar 2022

7 min read

Sponsored

In it to win it: The Drum & PromoVeritas launch ‘Most Effective Promotion’ award
Promoted
ITV

12 May 2021

3 min read
Ad of the Day: Murderous ITV brand campaign mixes genres in dramatic fashion
TV advertising

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024