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Paddy Power

Paddy Power had a reputation as a 'brave' brand with an unusual advertising approach in the bookmaking space. In recent years the brand has shifted its strategy from shock marketing and advertising to more purposeful pursuits.

Paddy Power

27 May 2016

2 min read
Ad of the Day: Paddy Power gives Scots something to cheer about in first Euro 2016 ad
Paddy Power
Children twitter gambling ads

14 May 2016

2 min read
Children on Twitter being 'bombarded' by gambling ads according to investigation
Twitter

26 Apr 2016

4 min read
Rome wasn't built in a day, but maybe commercials can be
Opinion
Paddy Power - You'll Never Walk Alone

12 Apr 2016

3 min read
Paddy Power's 'distasteful' Liverpool FC poster escapes ASA ban
ASA
Paddy power

05 Mar 2016

2 min read
Paddy Power wears its controversial ad record as a badge of pride in new ad campaign
Paddy Power

22 Feb 2016

2 min read
Will the merger of Paddy Power and Betfair shorten their odds of success?
Opinion

25 Nov 2015

2 min read
Lucky Generals chugs out smutty Paddy Power ‘Pocket Jostle’ ad
Paddy Power

19 Nov 2015

6 min read
How brands engaged with #InternationalMensDay
aldi

17 Nov 2015

2 min read
Lyst launches inaugural ad campaign and hires Paddy Power MD as first CMO
Paddy Power

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