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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Overthrow II: Challenger Strategies for a New Era

Overthrow II: the rule breakers rule book podcast series

Twenty years after the concept of the challenger brand was coined, a new wave of challengers has been changing the way the categories around us think and behave. Financed by a new type of investor, harnessing emerging structural changes and new ways to build relationships with their consumers, they have generated an enormous energy and excitement in their marketing and business community.

In this six-part podcast series, hear from PHD, eatbigfish and a selection of brand guests as they draw on experiences and discuss how a challenger mindset can help give a clear focus, and what aspects of a challenger mindset are going to be important to thrive in this new world.