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Online Video

Latest marketing and advertising news for Online Video, including insights and opinions.

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video streaming

Amazon pips Netflix to snare almost half of new streamers in Q4

video streaming

Video entertainment brand ad spend holds fast amid turbulence

How to make your Zoom presentations a little more endurable

59% of broadband-enabled UK households now access video content online

Netflix targets Chinese audiences after inking deal with Alibaba's video site Youku

Tencent Video partners with Vice for youth culture content series

Alibaba grows entertainment portfolio with stake in Chinese online video platform Bilibili...

Online video subscribers in China to pass 300 million in 2019

China’s programmatic market set to pass $30bn in 2019 as video continues to grow

Subscription video on demand (SVoD) set to overtake Pay-TV in Australia

The Drum Network

The importance of insight-led video strategy

Netflix commits to diversifying content with slate of new Asian originals

Tencent to launch wearable video-recording sunglasses

Youku focuses on sports and dramas in drive to become China’s top online video platform

TBWA launches video production unit in China to capitalise on booming online video market

China’s online video market hits 76% penetration, led by Tencent Video and iQiyi

iQiyi costume drama attracts over 15 billion views

iQiyi bolsters kids content with Nickelodeon streaming deal

10% of global population use a subscription OTT video service each month

China's online video views nears two hours in 2020, as global views hit one hour

iQiyi launches offline on-demand movie cinemas in China

video streaming

iQiyi CMO Vivian Wang on how the Chinese video giant is building an entertainment kingdom

Mobile usage to overtake TV this year in China

Chinese video platform iQIYI reveals plans for $2.4bn IPO

Tencent Video paid subscribers pass 62 million

Chinese video site Bilibili reveals IPO plans weeks after a similar move by iQIYI

Alibaba founder Jack Ma stars in short martial arts film by Alibaba Pictures

China’s video subscription market to pass 220 million this year

Alibaba-owned video site Youku strikes a deal with Netflix for its ‘Day and Night’ series

Air New Zealand enlists Katie Holmes and Cuba Gooding Jr. for latest safety video