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Digital
Transformation
Festival

16 March - 30 April 2020

Coming Up

30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

Nike

Nike is an American apparel giant. As a leader in the space and a supporter of the world's top sports institutions and individuals, the company has a substantial advertising budget which helps it have a strong cultural footprint.

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Nike praised for ad featuring model Annahstasia Enuke with underarm hair

26 April 2019

Nike chronicles Tiger Woods’ illustrious career after historic Masters win

14 April 2019

Nike is the tester brand in Fitness First’s experiment for in-gym advertising

04 March 2019

Nike Korea urges women to ‘Choose Phenomenal’ in empowering campaign

04 March 2019

Serena Williams urges female athletes to channel their 'crazy' in Nike Oscars spot

25 February 2019

ANZ Bank and Nike break ground by partnering to celebrate five-time Australian Open champion...

28 January 2019

Nike, Apple and Amazon called out for not adhering to One-China policy

18 January 2019

The Drum's New Year Honors: Nike, Lego, Formula One, WeChat, Brandless and KFC

02 January 2019

Raheem Sterling fronts new Nike ad after speaking out on racism

16 December 2018

The Drum Network

Nike: OMM fires the starting gun on Peg Turbo launch

04 December 2018

Ad we like: LeBron James urges Chinese athletes to not let people tell them who they are in...

29 November 2018

The Drum Social Purpose Awards

Purpose goes mainstream: The Drum Social Purpose Awards judging roundtable

27 November 2018

Future of Marketing

‘Hate is a status symbol. If you’re not being hated you’re not in the game’ says celebrity...

16 November 2018

The Drum Social Purpose Awards

5 social good campaigns you shouldn't have missed

07 November 2018

Footlocker and Nike celebrate return of basketball with pop-up experience

19 October 2018

The Drum Network

The epic ‘Game of Go’: a real-time experience showcasing Nike’s latest React technology

21 September 2018

Clients get the work they deserve, or do they?

20 September 2018

The Drum Network

How Nike reframed brand purpose in the age of social-conscious marketing

17 September 2018

Ads We Like: Nike nails it (again) with a rewinding study of embattled runner Caster Semenya

11 September 2018

Nike's Labour Day sales surge by 31% post its Colin Kaepernick campaign

08 September 2018

Believe in something: the best of the Nike Kaepernick parodies

07 September 2018

Sorry not sorry: why Nike has a head start in social positioning

06 September 2018

Colin Kaepernick narrates and stars in Nike’s ‘Dream Crazy’ film

05 September 2018

Nike selects NFL’s ‘inspirational’ Colin Kaepernick to front ‘Just Do It’ 30th anniversary...

04 September 2018

Game, set, dad: Serena Williams returns to the US Open with pep talk from father in Nike spot

27 August 2018

Nike takes on French Open after it suggests banning Serena Williams' catsuit

26 August 2018

Nike accused of racial stereotyping with gang-inspired balaclava

21 August 2018

Meet The Drum DADI Awards 2018 judges: M&C Saatchi, Dare, Karmarama, GSK, 360i Europe and AKQA

23 July 2018

Ads We Like: Nike dares China to become a football superpower

19 July 2018

HQ trivia has no plans to disrupt its high-octane quiz experience with programmatic – yet

08 June 2018

Promoted

YouTube Re:View - Gorillaz join forces with Jack Black & Ronaldo recreates infamous airport...

08 June 2018

How R/GA shot through hoops to create an immersive basketball campaign for Nike in China

03 May 2018

Snapchat's product boss Peter Sellis on marrying e-commerce and AR after that Nike triumph

20 March 2018

Second Nike exec steps down amid workplace behavior investigation

16 March 2018

Nike’s brand president retires in tandem with reports of inappropriate behaviour

16 March 2018

Nike highlights its 20 years relationship with FC Barcelona in 'The Barca Way'

13 March 2018

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