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millenials

Latest marketing and advertising news for millenials, including insights and opinions.

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Unlike the keyboard critics, I think the British Army's 'Snowflake' ads might just work

Buzz Bingo ad aims to woo millennials after £40m rebranding

The Drum Network

Research reveals what online value exchange means for millennials and Gen Z

The Drum Network

Marketers look out, there's a generational iceberg dead ahead

Riding the Olympic wave in Asia: what is the value of sponsoring the Games?

YouTube and Facebook most popular among Indians for music and news respectively

Great British Bake Off (GBBO)

Channel 4’s Bake Off becomes most viewed TV series of 2017

Tetchy theatre company criticised for singling out Millennials in job advert rebuke

The Drum Network

What millennials want from a fashion loyalty scheme

No content marketing for old men

Did both Remain and Leave camps miss a golden opportunity to connect with young people over...

Millennials 112% more likely to share video ads than other age groups

Be authentic, focus on social fandoms and stop stereotyping millennials - Young brits dish...

70% of London millennials are stuck in a rut according to study

The future of youth television isn't digital-first or TV-first – it's audience-first

The Drum Network

Vox Pop: Have we reached 'peak millennial'?

Teenagers and newspapers, is that even a thing?

How MTV, Radio 1 and Channel 4 are adapting to reach and retain millennials

Going off the grid: Channel 4, the Social Partners & more on whether millennials are really...

Marketers obsessing over ‘millennials’ are missing out on £15bn

New study shows Millennials ‘snack’ on same newsbrands throughout the day

Retail renaissance: WGSN's Carla Buzasi on the brands creating unique customer experiences

The Drum Network

Vox Pop: Are we reducing our brain capacity by relying on search engines?

P&G brand boss hates the term ‘millennials’

Which brands are UK Millennials' surprise favourites for 2015?

UK Millennials’ rarely opt to interact with insurance firms on social media, says Decode study

Six out of ten millenials will engage with native ads when content appeals

Email trumps social media for retailer promotions among millennials

Promoted

Understanding the Millennial generation – exploring its diversity

Promoted

Bauer Media speaks to Millennials to understand their media consumption

Millenials to spend $62bn on media content in 2015 says Deloitte

AB Inbev: ‘alcohol-free beer more popular with millennials than older drinkers’

Brands must help consumers become happier or better, say 72% of millennials

Dmexco – Marketers discuss key takeaways including digital transformation, automation and innovation

Promoted

3 Reasons to move media budgets to digital video

Infographic: Generation X just as tech savvy as millenials