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millenials

Latest marketing and advertising news for millenials, including insights and opinions.

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Unlike the keyboard critics, I think the British Army's 'Snowflake' ads might just work

04 January 2019

Buzz Bingo ad aims to woo millennials after £40m rebranding

13 October 2018

The Drum Network

Research reveals what online value exchange means for millennials and Gen Z

05 October 2018

The Drum Network

Marketers look out, there's a generational iceberg dead ahead

30 August 2018

Riding the Olympic wave in Asia: what is the value of sponsoring the Games?

09 March 2018

YouTube and Facebook most popular among Indians for music and news respectively

07 November 2017

Great British Bake Off (GBBO)

Channel 4’s Bake Off becomes most viewed TV series of 2017

28 October 2017

Tetchy theatre company criticised for singling out Millennials in job advert rebuke

19 July 2017

The Drum Network

What millennials want from a fashion loyalty scheme

30 May 2017

No content marketing for old men

22 August 2016

Did both Remain and Leave camps miss a golden opportunity to connect with young people over...

24 June 2016

Millennials 112% more likely to share video ads than other age groups

12 May 2016

Be authentic, focus on social fandoms and stop stereotyping millennials - Young brits dish...

03 May 2016

70% of London millennials are stuck in a rut according to study

14 April 2016

The future of youth television isn't digital-first or TV-first – it's audience-first

08 April 2016

The Drum Network

Vox Pop: Have we reached 'peak millennial'?

04 March 2016

Teenagers and newspapers, is that even a thing?

18 February 2016

How MTV, Radio 1 and Channel 4 are adapting to reach and retain millennials

26 November 2015

Going off the grid: Channel 4, the Social Partners & more on whether millennials are really...

29 October 2015

Marketers obsessing over ‘millennials’ are missing out on £15bn

30 July 2015

New study shows Millennials ‘snack’ on same newsbrands throughout the day

22 July 2015

Retail renaissance: WGSN's Carla Buzasi on the brands creating unique customer experiences

21 July 2015

The Drum Network

Vox Pop: Are we reducing our brain capacity by relying on search engines?

07 July 2015

P&G brand boss hates the term ‘millennials’

24 June 2015

Which brands are UK Millennials' surprise favourites for 2015?

10 June 2015

UK Millennials’ rarely opt to interact with insurance firms on social media, says Decode study

14 May 2015

Six out of ten millenials will engage with native ads when content appeals

15 March 2015

Email trumps social media for retailer promotions among millennials

04 March 2015

Promoted

Understanding the Millennial generation – exploring its diversity

02 February 2015

Promoted

Bauer Media speaks to Millennials to understand their media consumption

27 January 2015

Millenials to spend $62bn on media content in 2015 says Deloitte

18 January 2015

AB Inbev: ‘alcohol-free beer more popular with millennials than older drinkers’

30 December 2014

Brands must help consumers become happier or better, say 72% of millennials

30 September 2014

Dmexco – Marketers discuss key takeaways including digital transformation, automation and innovation

12 September 2014

Promoted

3 Reasons to move media budgets to digital video

19 August 2014

Infographic: Generation X just as tech savvy as millenials

04 July 2014