Categories Marketing Agencies Creative Media Sustainability Technology

Metaverse

Marketers the world over are waking up to the fact the metaverse is not to be ignored, but how exactly most brands will exist in this new frontier remains to be seen. We explore the exciting new opportunities for marketers in this rapidly growing space, and provide all the information you need to start creating your very own metaverse strategy.

A Lamborghini's front wheel and panel in profile

03 Jul 2023

5 min read
3 ways to bring a legacy brand into the world of web3
The Drum Network
A promotional image from the Roblox Partner Program

30 Jun 2023

5 min read
Roblox wants to shed its ‘metaverse’ label
Roblox
Race To Wimbledon on Fortnite

29 Jun 2023

4 min read
Wimbledon explains how it is ‘future proofing’ its brand with Fortnite and Roblox
wimbledon
Image

29 Jun 2023

8 min read
Should brands be preparing for the rise of the Apple Vision Pro?
Apple
virtual avatar based on music

29 Jun 2023

2 min read
Bang & Olufsen generates custom 3D avatars based on individuals’ music tastes
Bang & Olufsen
Zappar sustainability AR campaign

22 Jun 2023

7 min read
Introducing the ‘endless shelf’: 5 ways AR can level up your sustainability efforts
The Drum Network
Three women sat on the ground at an outside event listening to musicians on the stage

22 Jun 2023

2 min read
The Drum Network Podcast: the experiential bounce back
Experiential Marketing
The Gold Rush Kid Experience in Roblox

21 Jun 2023

4 min read
Here’s how Sony Music took superstar George Ezra into the metaverse
The Drum Awards for Marketing EMEA
Image

20 Jun 2023

4 min read
Nike kicks off multiyear Epic Games partnership with ‘Airphoria’ in Fortnite
Nike

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024