Categories Marketing Agencies Creative Media Sustainability Technology

Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

Recycling bin
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15 Jan 2024

5 min read
Out with the old, in with the old: how to reuse campaign assets effectively
Build A Brand
Cookies on a tray
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10 Jan 2024

6 min read
As advertisers eye end of cookie, Havas Media unveils AI-enabled planning methodology
third party cookie
A consumer using a smart television to stream entertainment
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09 Jan 2024

5 min read
GroupM on streaming standardization push: ‘We’re not limited to what works in TV’
CTV
Cookies crumbling into flames against Google Chrome search background

04 Jan 2024

6 min read
Marketers & publishers brace for impact as 1% of third-party Chrome cookies vanish
Data
Two men and a woman look up at digital out of home ads in 2024

04 Jan 2024

8 min read
Top 5 predictions for DOOH in 2024
Open Mic
Chaotic media collage with X and TikTok logos, phone, laptop

29 Dec 2023

11 min read
From Musk’s mayhem to TikTok testimony, here's our top 20 media stories of 2023
media
The Drum Live stage with speaker and guests

21 Dec 2023

5 min read

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How are brands & agencies solving for fragmented media planning?
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denny's
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19 Dec 2023

4 min read
Why Denny’s ran its media and PR agency reviews simultaneously
media
Ten square gran turismo digital out of home advertisement

18 Dec 2023

10 min read
DOOH in review: 2023 advertising trends and predictions for 2024
Open Mic

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