Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

Measuring Reta; Ad Effectiveness

06 Nov 2023

4 min read

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How rising measurement standards are boosting retail media
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Captify session at The Dum Live

02 Nov 2023

4 min read

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How can brands use data to predict the unpredictable?
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Innovation inspired by data collaboration: what we learned from Advertising Week NY

02 Nov 2023

7 min read

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Data collaboration - the powerful path towards maximizing marketing & enterprise innovatio...
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A 3D cartoon of a nefarious hacker on a laptop

02 Nov 2023

5 min read
GenAI & MFAs: The bullies that want your advertising lunch money
The Drum Network
Netflix on TV screen with man's feet in foreground

01 Nov 2023

6 min read
New Netflix ad formats, including sponsorships and QR codes, create opportunity and risk
netflix
Meta panel at AWNY

31 Oct 2023

6 min read

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AI won’t take your job; it’ll help you do it better. Here’s how.
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Digital billboards in Piccadilly Circus, in London
Premium Item

31 Oct 2023

3 min read
UK advertising spend only grew 1% in first half of 2023 as country ‘skirts’ recession
AA/Warc Expenditure Report
1

28 Oct 2023

3 min read
The GB News Johnson coup ensures the station's future - but there may be mayhem ahead
Opinion
Leaders from Kantar, General Mills, Three UK and System 1 discuss reinventing creativity for a distracted world at Outbrain's Captivate event in London

26 Oct 2023

7 min read

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Made you look: how brands can be attention magnets in a distracted world
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024