The Drum Awards Festival - Content

-d -h -min -sec

Register to watch
Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

Atta

05 Oct 2023

6 min read
Brands could learn a lot about South Asian representation from this flour ad
Opinion
Clickbait illustration

27 Sep 2023

5 min read
New parameters define spammy ‘made for advertising’ sites
media planning and buying
Octave

14 Sep 2023

3 min read
What Mother Nature would really make of Apple and the iPhone 15
Opinion
YouTube repoting

18 Aug 2023

12 min read
Google is under the spotlight (again) following bad ads claims
Google
A finger, knocking over a row of dominos

15 Aug 2023

5 min read
The ‘true human influence’ manifesto: leveling up influencer marketing measurement
The Drum Network
TV

08 Aug 2023

6 min read
YouTube is CTV - and it’s here to stay
Opinion
wind turbine
Premium Item

02 Aug 2023

5 min read
Omnicom is measuring the ethical impact of media buys for clients
ESG
'Say maaate to a mate' campaign for the mayor of London
Premium Item

01 Aug 2023

7 min read
How will we know if Ogilvy’s ‘Maaate’ campaign has made the right impact?
How do you solve a problem like...
Why outcomes-driven marketing is the future of measurement

25 Jul 2023

8 min read

Sponsored

How to transform insights into influence at the register
Promoted

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024