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McVitie’s owner Pladis hands creative and media to Omnicom amid strategy rethink

28 October 2019

The highs and lows of Scottish advertising

05 June 2019

Goat queries Jaffa Cakes eaters, including Joey Essex, in Nibbles promo

14 March 2019

'Sweeter together': inside McVitie's bold £9.7m pivot from fuzzy kittens towards purpose

09 March 2018

Warburtons and McVitie's among best-loved brands for Brits, as UK shoppers continue to favour...

19 May 2016

united biscuits

Virtual kittens, ‘snacking smart’, and reformulation make up United Biscuits’ recipe for growth

05 February 2016

united biscuits

United Biscuits continues McVities brand charge with latest Sweeet ad

31 March 2015

United Biscuits unwraps McVitie’s biggest shopper marketing push to elevate whole range

11 February 2015

The best and worst ads of 2014, according to The Drum readers – featuring John Lewis and Cadbury

05 January 2015

McVitie's introduces masterbrand spokesperson for international markets Mr McVitie in MENA...

08 October 2014

united biscuits

McVitie’s expands ‘masterbrand strategy’ with £1.3m ad campaign for BN biscuits

07 July 2014

McVitie's £12m media campaign set to "awaken a sleeping giant", claims marketing director Sarah...

03 February 2014

McVitie's and TerraCycle launch ‘The Biscuit Wrapper Roundup Collection Contest’

09 April 2013

McVitie’s gears up for Halloween with launch of limited edition cakes branded by CHILLI UK

20 September 2012

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