Categories Marketing Agencies Creative Media Sustainability Technology

Mascot

A statue of Ronald McDonald sitting on a bench

21 Feb 2024

6 min read
B2B mascots are out of favor, but they still deliver great results
The Drum Network
geoffrey the giraffe
Premium Item

20 Oct 2022

6 min read
Geoffrey the Giraffe is back: Toys R Us CMO calls it a comeback
Toys R Us
Image

18 Oct 2022

6 min read
The Drum readers’ favorite brand mascot: Inside the Duolingo owl’s TikTok success
mascot
Jolly Green Giant

17 Oct 2022

7 min read
From Captain Morgan to Count Chocula, US consumers’ 10 favorite brand mascots
mascot
Virgin Media

07 Oct 2022

2 min read
Virgin Media wheels out a motorbike-riding Highland cow to promote fast wifi
wifi
pig

26 Sep 2022

3 min read
Moonpig brings back its cute piglet mascots for latest campaign
creative
Seymour, the Ostrich encourages travellers to explore iconic destinations with Eurostar

06 Sep 2022

2 min read
Seymour the Ostrich encourages travelers to explore iconic destinations with Eurostar
travel
Andrex

06 Sep 2022

3 min read
Andrex celebrates 50-year anniversary of puppy mascot
mascot
O2

26 Aug 2022

2 min read
O2’s Bubl the robot helps customers switch things up
telecoms

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