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Martech Heroes

Latest marketing and advertising news for Martech Heroes, including insights and opinions.

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The CMO focus is moving ever closer to the extraction of value from data

14 November 2019

Martech gives us a brain and the hands to build a masterpiece, but not the talent. It’s time...

23 October 2019

Martech Heroes: Data privacy is like having insurance...

09 October 2019

Martech Heroes: Workfront’s Jada Balster on the ‘Jenga tower’ of martech

A tech stack can only be effective with clear strategic direction and deep human expertise

Digital marketing transformation: Can it build a cohesive internal culture?

The Martech Hero: Trimming the fat with Christine Aletras of WW

21 December 2018

Stein IAS on pre-modern marketing and the legend of Madison Avenue

18 December 2018

The impact of digital transformation on the martech industry

10 December 2018

Martech Heroes: John Ellet on the quest to experiment with tech

29 November 2018

Here are the industry’s Martech Heroes

14 November 2018

Nominate now to help spotlight the Martech Hero of the Year

23 October 2018

Martech Heroes: Scott Brinker on the endless possibility of martech

19 October 2018

Martech Heroes: Andrew Nester on blending offline and online tactics

26 September 2018

Martech Heroes: Matt Preschern talks integrated opportunities

20 September 2018

The Drum launches 'Martech Heroes' with Stein IAS

12 September 2018

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