Categories Marketing Agencies Creative Media Sustainability Technology

Marketing measurement

Smartly’s Kristin MacGregor (KMac) talks privacy, multi-touchpoint and real-time measurement

04 Apr 2024

7 min read

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Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement
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The Drum has partnered with Google to bring you ‘Ready. Set. Grow.

26 Feb 2024

8 min read

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The marketer’s moment: an essential guide to advertising measurement in 2024
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The Drum Predictions 2024 panel: An inflection point for marketing

13 Feb 2024

6 min read

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Embrace, invest & evolve: marketing leaders who seize AI at scale ‘will get the edge’
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Woman with electronic signals going though the head

31 Jan 2024

5 min read

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Predictions 2024: effectiveness will be the next frontier in the AI battle
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Man holding a rail on the subway - pink purple hue

16 May 2023

5 min read

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Not all data is created equal – how to rebalance the marketing data mix
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2 women and a man standing in front of a clear whiteboard

25 Apr 2023

6 min read

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‘Clickers are weird, focus on metrics that impact business outcomes’, say experts
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Digital Measurement panel at The Drum's APAC Trends Briefing event

27 Mar 2023

5 min read
‘Clicks don’t matter’: Meta, Standard Chartered, On Device Research & Dentsu on future...
marketing measurement
ANA Media conference

17 Feb 2023

8 min read
At ANA Media, measurement’s future is hotly debated: ‘We need multiple measuring stick...
Future of Media
Sweetcorn in measuring tape

31 Jan 2023

5 min read
2022 brought omnichannel investment; this year we'll see real measurement
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024