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march madness

Latest marketing and advertising news for march madness, including insights and opinions.

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Creative Works

NFL's Andrew Luck and MLB's Mike Trout spin a disco battle for BodyArmor

27 March 2019
Creative Works

Kona Brewing brings a taste of Hawaii to March Madness fans

22 March 2019
Creative Works

ESPN launches campaign for upcoming ACC Network

11 March 2019

How March Madness and lost fans helped build the launchpad for #TruTVAwarenessMonth

09 April 2018

TV Ad Spend Weekly: Wendy's plays ball buster as NCAA tourney brackets get turned upside down

02 April 2018
Creative Works

Ad of the Day: Powerade breaks ankles in new brand campaign in time for March Madness

13 March 2018

TV Ad Spend Weekly: Walt Disney rides the ‘Panther’ wave, adding a new ‘Wrinkle’ to movie conversations

08 March 2018
Opinion

Top trends from the month: Featuring March Madness the Pope's hat and Pizza Hut shoes

31 March 2017

Pizza Hut wraps March Madness with a 360-degree quest for pizza-ordering shoes

31 March 2017
Opinion

How the NBA's controversial one-and-done mindset is changing the ad industry

30 March 2017

Turner and Snapchat create ‘Live Stories’ for March Madness

18 March 2017

Pizza Hut shoes mark the latest in easy order innovation

02 March 2017

Digital downturn Trumped by Beyoncé, sports and politics

20 May 2016

LG defeats Enterprise Rent-A-Car in brand March Madness bracket

05 April 2016

CDW orchestrates a re-brand in key B2B areas

31 March 2016

Infiniti cuts through March Madness noise with film series featuring basketball teams of cancer...

24 March 2016

#truTVisAThing: network launches social campaign to help March Madness viewers find games

18 March 2016

The March Madness winner is Duke (according to the data)

18 March 2016
Opinion

No brand is an island: RFRA controversy at March Madness shows traditional comms can't silence...

08 April 2015

Reverberate: US media and marketing news you need to know today – Google antitrust lawsuit,...

02 April 2015

March Madness Kentucky vs. Notre Dame Elite Eight game sets ratings record for college basketball...

30 March 2015

'Superbowl is awesome, but this, (March Madness) is three weeks of awesome,' says Capital One's...

24 March 2015

Acura rolls out ‘March Memeness’ on espn.com

20 March 2015

Reverberate: Media and marketing news you need to know today – Google CFO retires, Facebook's...

11 March 2015

Oberto Beef Jerky partners with Tough Mudder and Dick Vitale for 'Spring Marketing Blitz'

10 March 2015