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march madness

Latest marketing and advertising news for march madness, including insights and opinions.

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NFL's Andrew Luck and MLB's Mike Trout spin a disco battle for BodyArmor

Kona Brewing brings a taste of Hawaii to March Madness fans

ESPN launches campaign for upcoming ACC Network

How March Madness and lost fans helped build the launchpad for #TruTVAwarenessMonth

TV Ad Spend Weekly: Wendy's plays ball buster as NCAA tourney brackets get turned upside down

Ad of the Day: Powerade breaks ankles in new brand campaign in time for March Madness

TV Ad Spend Weekly

TV Ad Spend Weekly: Walt Disney rides the ‘Panther’ wave, adding a new ‘Wrinkle’ to movie conversations

Top trends from the month: Featuring March Madness the Pope's hat and Pizza Hut shoes

Pizza Hut wraps March Madness with a 360-degree quest for pizza-ordering shoes

How the NBA's controversial one-and-done mindset is changing the ad industry

Turner Broadcasting

Turner and Snapchat create ‘Live Stories’ for March Madness

Pizza Hut shoes mark the latest in easy order innovation

Digital downturn Trumped by Beyoncé, sports and politics

LG defeats Enterprise Rent-A-Car in brand March Madness bracket

CDW orchestrates a re-brand in key B2B areas

Infiniti cuts through March Madness noise with film series featuring basketball teams of cancer...

#truTVisAThing: network launches social campaign to help March Madness viewers find games

The March Madness winner is Duke (according to the data)

No brand is an island: RFRA controversy at March Madness shows traditional comms can't silence...

Reverberate: US media and marketing news you need to know today – Google antitrust lawsuit,...

March Madness Kentucky vs. Notre Dame Elite Eight game sets ratings record for college basketball...

'Superbowl is awesome, but this, (March Madness) is three weeks of awesome,' says Capital One's...

Acura rolls out ‘March Memeness’ on espn.com

Reverberate: Media and marketing news you need to know today – Google CFO retires, Facebook's...

Oberto Beef Jerky partners with Tough Mudder and Dick Vitale for 'Spring Marketing Blitz'