Skip to content

Lufthansa

Latest marketing and advertising news for Lufthansa, including insights and opinions.

Never miss a beat, sign up to your newsletter

Lufthansa overcomes internal turbulence to modernize the flying experience at 35,000 feet

From messaging to in-flight targeting, how should travel marketers reach holidaymakers?

06 December 2018

Lufthansa brand refresh sees a 'slimmed down' crane soar through a blue colour scheme

08 February 2018

O’Deary: Lufthansa pokes fun at Ryanair owner with social and print ads

25 September 2017

High-speed broadband in flight now available with soft launch

25 October 2016

Which brand will win Euro 2016? The Bravery Index reads emotional reaction to reveal the tournament's...

Top 5 Euro 2016 adverts: Carlsberg, Lufthansa, Orange, BBC & Paddy Power

Lufthansa on how it’s transforming marketing into a ‘monetisation centre’ and what that means...

How Lufthansa is pushing its premium credentials to beat off competition from low cost airlines

23 September 2015

Advertisement Feature

The Drum Dmexco Highlights: Alexander Schlaubitz, VP of Marketing, Lufthansa

17 September 2015

PR experts applaud Lufthansa's crisis communications approach to Germanwings disaster

#GermanWings trends online as Twitter mourns European airline crash

Lufthansa rapped by ASA over ‘unfair’ ad for seat sale

Lufthansa launches 'Be in Berlin' campaign promoting links with London and Birmingham

Lufthansa appoints Space for BTL promotion of Berlin flights