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Latest marketing and advertising news for Lufthansa, including insights and opinions.

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Hertz and Lufthansa cement relationship with ‘Travel Seamless’ campaign

Lufthansa overcomes internal turbulence to modernize the flying experience at 35,000 feet

Travel marketing

From messaging to in-flight targeting, how should travel marketers reach holidaymakers?

Lufthansa brand refresh sees a 'slimmed down' crane soar through a blue colour scheme

O’Deary: Lufthansa pokes fun at Ryanair owner with social and print ads

High-speed broadband in flight now available with soft launch

Which brand will win Euro 2016? The Bravery Index reads emotional reaction to reveal the tournament's...

Top 5 Euro 2016 adverts: Carlsberg, Lufthansa, Orange, BBC & Paddy Power

Lufthansa on how it’s transforming marketing into a ‘monetisation centre’ and what that means...

How Lufthansa is pushing its premium credentials to beat off competition from low cost airlines

Promoted

The Drum Dmexco Highlights: Alexander Schlaubitz, VP of Marketing, Lufthansa

PR experts applaud Lufthansa's crisis communications approach to Germanwings disaster

#GermanWings trends online as Twitter mourns European airline crash

Lufthansa rapped by ASA over ‘unfair’ ad for seat sale

Lufthansa launches 'Be in Berlin' campaign promoting links with London and Birmingham

Lufthansa appoints Space for BTL promotion of Berlin flights