Skip to content

Lufthansa

Latest marketing and advertising news for Lufthansa, including insights and opinions.

Never miss a beat, sign up to your newsletter

Hertz and Lufthansa cement relationship with ‘Travel Seamless’ campaign

03 October 2019

Lufthansa overcomes internal turbulence to modernize the flying experience at 35,000 feet

18 March 2019

Travel marketing

From messaging to in-flight targeting, how should travel marketers reach holidaymakers?

06 December 2018

Lufthansa brand refresh sees a 'slimmed down' crane soar through a blue colour scheme

08 February 2018

O’Deary: Lufthansa pokes fun at Ryanair owner with social and print ads

25 September 2017

High-speed broadband in flight now available with soft launch

25 October 2016

Which brand will win Euro 2016? The Bravery Index reads emotional reaction to reveal the tournament's...

28 June 2016

Top 5 Euro 2016 adverts: Carlsberg, Lufthansa, Orange, BBC & Paddy Power

07 June 2016

Lufthansa on how it’s transforming marketing into a ‘monetisation centre’ and what that means...

18 May 2016

How Lufthansa is pushing its premium credentials to beat off competition from low cost airlines

23 September 2015

Promoted

The Drum Dmexco Highlights: Alexander Schlaubitz, VP of Marketing, Lufthansa

17 September 2015

PR experts applaud Lufthansa's crisis communications approach to Germanwings disaster

28 March 2015

#GermanWings trends online as Twitter mourns European airline crash

24 March 2015

Lufthansa rapped by ASA over ‘unfair’ ad for seat sale

12 March 2014

Lufthansa launches 'Be in Berlin' campaign promoting links with London and Birmingham

28 June 2013

Lufthansa appoints Space for BTL promotion of Berlin flights

24 May 2012

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or