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Karl Lagerfeld

Latest marketing and advertising news for Karl Lagerfeld, including insights and opinions.

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Karl Lagerfeld's legacy: 'If I hadn't been in fashion, I would have been in advertising'

Defining luxury: Why Prada, Gucci and others must take ownership of consumer experiences

Hacking Print: Dazed's Jefferson Hack talks tech and bringing Rihanna to life on the cover...

Karl Lagerfeld sued by New Balance trainers

Karl Lagerfeld, Armani and Hamleys to target consumers via iBeacons

Karl Lagerfeld goes digital with new Chanel flagship store

Kristen Stewart confirmed as latest Chanel brand ambassador

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Creative Round-Up: ManvsMachine, m-four, StudioLR