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Alan McGarrie joins Diageo from Tennent Caledonian amid heavy whisky investment

28 November 2019

The highs and lows of Scottish advertising

05 June 2019

Refreshing drinks packaging: Johnnie Walker, Glaswegin, Heineken and Carlsberg

03 June 2019

Game of Thrones

Game of Thrones whiskies released by HBO and Diageo as final series nears

11 February 2019

The Drum Design Awards

The Drum Design Awards 2019 open to entries: five winning campaigns you should revisit

20 December 2018

Game of Thrones

Johnnie Walker serves up frozen scotch inspired by Game of Thrones’ White Walkers

01 October 2018

Diageo bets big on Scotch whisky tourism with £150m investment in distillery experiences

17 April 2018

Johnnie Walker launches $15m campaign to stay top of the whisky market in Australia

26 March 2018

Johnnie Walker temporarily rebrands to 'Jane Walker' to broaden appeal among women

26 February 2018

Johnnie Walker challenges Indonesian artists to reimagine its iconic Striding Man with art

20 February 2018

Creative Director’s Choice: Droga5’s Shannon Washington on Johnnie Walker’s ‘Citizenship’

18 January 2018

Diageo’s success with smaller batch ideas and e-commerce keeps Johnnie Walker relevant to craft-loving...

14 December 2017

Should advertisers ever bring dead celebrities back to life?

26 July 2017

Chinese Baijiu overtakes whisky as most valuable spirit

22 March 2017

Diageo Futures promotes David Gates to MD as it reshuffles global marketing team

08 December 2016

Johnnie Walker utilises VR to hammer home the perils of drunk driving

18 November 2016

Ad of the Day: Johnnie Walker celebrates 'This Land' as Americans head to the polls

08 November 2016

Lessons from BBH's Sir John Hegarty on the value of craft and why execution is just as important...

04 November 2016

Diageo credits 5% uplift in marketing spend with UK sales growth

28 July 2016

Diageo kicks off first ever global media review

13 May 2016

Smarts Communicate opens London office following Johnnie Walker win

22 March 2016

Why Johnnie Walker is sticking with troubled McLaren-Honda

18 March 2016

Diageo rolls out consumer trial of Johnnie Walker connected bottles

14 December 2015

Diageo's VP of entertainment marketing on Hollywood tie-ups, ad blockers and embracing the...

07 November 2015

Johnnie Walker releases trailer for The Gentleman’s Wager II starring Jude Law

22 October 2015

Contextual ads critical to Johnnie Walker's publisher dreams from its biggest marketing drive...

18 September 2015

Diageo wants to turn Jude Law’s Johnnie Walker films into a branded content series

17 September 2015

Johnnie Walker kick-off largest ever marketing campaign

16 September 2015

Johnnie Walker opens up exclusive tasting classes with 360° film for Blue Label

23 July 2015

Diageo teams with Think! and F1 stars for anti-drink driving campaign

06 July 2015

The Drum Awards

Dreamers wanted: RKCR/Y&R's Mick Mahoney walks through Johnnie Walker creative idea

22 May 2015

Johnnie Walker uses bone conduction tech to create sensory drinking experience

10 April 2015

Johnnie Walker leaves BBH after 15 years as it names Anomaly as global creative agency to handle...

18 December 2014

Johnnie Walker teams with Uber to offer free rides as part of Never Drink and Drive campaign

04 December 2014

Unilever confirms Axe pitch but underlines BBH relationship

12 November 2014

Diageo aims to reflect character of Johnnie Walker luxury scotch whiskies in global campaign

31 October 2014

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