Categories Marketing Agencies Creative Media Sustainability Technology

IPA Bellwether report

A yellow 'smiley face' ball, bobbing in a pond

31 Oct 2023

6 min read
Q4 outlook isn’t perfect for marketers, but there’s cause for optimism about 2024
The Drum Network
ipa bellwether
Premium Item

19 Oct 2023

5 min read
As IPA Bellwether finds CMOs glum in face of recession, here’s what you need to know
IPA
IPA Bellwether report raises concerns over discounting

20 Jul 2023

4 min read
IPA Bellwether reaction: brands are getting hooked on short-term discounting
Opinion
Sale

19 Apr 2023

7 min read
UK ad spend: caution ahead and marketers may be falling into a promotions spiral
IPA Bellwether report
Marketing budgets set to grow in 2023 says IPA Bellwether

19 Jan 2023

4 min read
IPA Bellwether: marketers cautious but positive, 40% expecting budget growth in 2023
IPA Bellwether report
The IPA releases its Q3 Bellwether report

19 Oct 2022

5 min read
IPA Bellwether: marketers as downbeat about prospects as they were at start of pandemic
IPA Bellwether report
A jar of coins with the shoot of a plant growing out of it

25 Jul 2022

7 min read
Agencies should see challenges and opportunities in latest IPA Bellwether
Opinion
Pound coin

13 Apr 2022

8 min read
British marketing spend hits 8-year high, but concerns mount over Ukraine and inflation
IPA
adspend

20 Jan 2022

10 min read
IPA Bellwether predicts ad spend rebound – marketers react to the ups and downs
Ad spend

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