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Internet of Things

The Internet of Things (IoT) has the potential to dramatically change the way brands interact with consumers. By leveraging the data generated by IoT devices, businesses can create more personalized and relevant experiences, streamline their marketing processes, and create new customer touchpoints.

However, it's important for businesses to approach IoT with caution, as they must be mindful of data privacy concerns that could be detrimental to customer relationships.

New legislation seeks to boost the security of IoT devices purchased by the US government.

02 Aug 2017

3 min read
US senators introduce legislation to beef up IoT security – but only in the government
Internet of Things
malibusavoir-faire.jpg

06 Jun 2017

5 min read
Pernod Ricard on why it's putting a stake in the ground with the appointment of an IoT agency...
Malibu
Burger King sets of Google Home devices

13 Apr 2017

2 min read
Burger King ads locked out of Google Home after voice activated trolling
burger king
Rob High

05 Apr 2017

3 min read
Tech will help humans 'overcome our limitations' & Internet of Things misunderstood says IBM...
IBM
Super-T

23 Mar 2017

4 min read
The internet of marketing experiences: Cheil China on using tech as a weapon in a war of t...
Internet of Things
Programmatic

01 Mar 2017

3 min read
One in 10 UK companies now employ a chief digital officer, PwC survey finds
PwC
The City of San Diego is working with a GE startup to implement a smart city IoT sensor platform.

27 Feb 2017

3 min read
San Diego poised to become one of the world’s smartest cities
General Electric
Robot IBM

24 Feb 2017

4 min read
Welcome to IBM Watson’s Internet of Things HQ, where the office is an ecosystem and AI is...
IBM
Pepper robot Visa Innovation Centre

22 Feb 2017

5 min read
Losing PINterest: Visa picks up speed in its plot to bridge the gap between brands and fin...
visa

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