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Latest marketing and advertising news for influence, including insights and opinions.

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The Drum Network

‘Micro’ wave: are influencers losing their influence?

31 July 2018

Lenovo tops list of influential Chinese brands as China's brand power grows

06 February 2018
The Drum Network

The influencer economy is doing fine; just ask the influencers

25 May 2016
The Drum Network

5 things every marketer should know about branded content

23 May 2016

On the bus with Trevor Beattie: The BMB founder talks Bowie, Brum and how to craft a career...

06 May 2016

Has advertising lost its influence? Shaping culture, conscience and commerce

25 April 2016

Download The Drum’s 20 April issue: Under the influence with guest editor Trevor Beattie

20 April 2016

Trevor Beattie to guest edit issue of The Drum launching at Advertising Week Europe

23 February 2016
The Drum Network

Agencies could be in line for up to £50k cash boost through R&D

16 February 2016