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Latest marketing and advertising news for influence, including insights and opinions.

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The Drum Network

‘Micro’ wave: are influencers losing their influence?

Lenovo tops list of influential Chinese brands as China's brand power grows

The Drum Network

The influencer economy is doing fine; just ask the influencers

The Drum Network

5 things every marketer should know about branded content

Trevor Beattie guest edit

On the bus with Trevor Beattie: The BMB founder talks Bowie, Brum and how to craft a career...

Jonathan Mildenhall

Has advertising lost its influence? Shaping culture, conscience and commerce

Member Exclusive

Download The Drum’s 20 April issue: Under the influence with guest editor Trevor Beattie

Trevor Beattie to guest edit issue of The Drum launching at Advertising Week Europe

The Drum Network

Agencies could be in line for up to £50k cash boost through R&D

More From our Open Mic Members

From our Open Mic Members

Brave Bison partners up with VOXI by Vodafone