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IAB

The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the US and in Europe.

burning money

18 Feb 2022

5 min read
Advertisers are wasting billions with antiquated measurement: here’s what must change
Opinion
Levy

08 Feb 2022

5 min read
‘The levy needed to crack’: Marketers consider IAB cookie consent conundrum
Future of Media
IAB

15 Oct 2021

4 min read
IAB US offers advice to marketers ahead of digital ‘tectonic shift’
Digital Advertising
Measuring sticks in yellow, green and blue laid on top of each other

14 Oct 2021

3 min read
On tails of Nielsen scandal, NBCU unveils partners to develop new measurement solutions
Future of TV
digital growth

29 Sep 2021

2 min read
Digital ad spend accelerates 49% in the first half of 2021 to hit £10.5bn
digital ad spend
cntrl

27 Aug 2021

2 min read
IAB UK develops unified ad framework for gaming and esports
Gaming
Change

12 Feb 2021

5 min read
IAB CMO: There's no return to pre-pandemic life for the digital ad industry
Opinion
Microscope

14 Oct 2020

6 min read
Mobile’s dirty little data secret under Washington’s microscope
Data
digital lights

05 Oct 2020

4 min read
Data and targeting efficiencies drive programmatic ad spend growth
Programmatic

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