Categories Marketing Agencies Creative Media Sustainability Technology

Google Analytics

An arrow made of arrows pointing in the other direction

03 Apr 2024

5 min read
From ‘conversion’ to ‘key events’: What in the world is going on with GA4?
The Drum Network
A pair of binoculars facing the camera, with red lenses

23 Nov 2023

4 min read
Struggling getting to grips with GA4? You’re not alone.
The Drum Network
Bright skyward streams of light, representing flows of data

05 Oct 2023

5 min read
Can GA4 deliver the omnichannel data revolution?
The Drum Network
A graph, on a laptop's screen

06 Jul 2023

6 min read
How marketers can leverage GA4 to enhance the user path without infringing on privacy
The Drum Network
A crystal ball, in a human hand

04 Jul 2023

10 min read
Prepare for the ‘trough of AI disillusionment’: ad execs’ H2 2023 predictions
Artificial Intelligence
Headshot of Karen Stocks of Google

27 Jun 2023

7 min read
Google’s measurement boss on how GA4 supports the company’s privacy vision
Google
A person wearing blue spectacles, holding up a magnifying glass to their face, enlarging their features

19 Jan 2023

5 min read
The new age of predictive measurement: 5 benefits of a ‘total search’ approach
The Drum Network
A woman looking through a pair of binoculars

13 Jan 2023

4 min read
As Google Analytics 4 takes over, here are 5 digital marketing opportunities for 2023
The Drum Network
A series of flowers, organized like a bar chart

18 Nov 2022

6 min read
The data paradox: 4 changes that brands must prepare for
The Drum Network

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024