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Generative AI

Generative AI

A business meeting
Premium Item

06 Mar 2024

7 min read
Could AI promote longer client-agency relationships?
Generative AI
IAB

05 Mar 2024

3 min read
Adtech firm IAS harnesses AI to help advertisers avoid spammy ‘made for advertising’ s...
Integral Ad Science
Google Gemini

23 Feb 2024

8 min read
Weekly AI recap: Gemini comes under the microscope, Nvidia’s golden earnings report
AI
A woman talking in front of a focus group
Premium Item

21 Feb 2024

6 min read
Ogilvy’s latest partnership tests how far strategists can trust an AI focus group
Generative AI
Lots of AI generated images of a ketchup bottle

20 Feb 2024

5 min read
5 of the best AI-powered food & drink ads
AI
OpenAI Sora

16 Feb 2024

7 min read
Weekly AI recap: OpenAI unveils Sora, ChatGPT now has a ‘memory’
AI
The Bing logo

13 Feb 2024

4 min read
With ChatGPT integration Copilot growing Bing’s user base, advertisers must take note
The Drum Network
Google Gemini

09 Feb 2024

8 min read
Weekly AI recap: Google Bard becomes Gemini and Meta ramps up AI labeling efforts
AI
"Field of Fake"

08 Feb 2024

7 min read
Will Super Bowl LVIII be a breakout moment for AI-powered marketing?
Super Bowl

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024