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Future of Marketing

Latest marketing and advertising news for Future of Marketing, including insights and opinions.

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Digital transformation takes around four years and 85% of them fail, says IBM

04 December 2018

Jeetendr Sehdev: embrace your inner Kim Kardashian (and five more principles brands should...

27 November 2018

How brands can ditch short-termism and build for long-term advertising success

26 November 2018

Allianz marketing boss: 'email is still so important – it's the be all and end all'

26 November 2018

Cyberville: how outdoor and experiential are helping build smart cities of the future

26 November 2018

As Global and Google flex their OOH muscles, the industry calls for fewer data silos

26 November 2018

Out-of-home likely to see more consolidation, say panelists at The Drum Future of Marketing...

20 November 2018

Digital transformation: whose job is it anyway?

16 November 2018

‘Hate is a status symbol. If you’re not being hated you’re not in the game’ says celebrity...

16 November 2018

Brands must ensure conversations continue long after their latest activation

31 October 2018

The Drum’s Diane Young in conversation with Gary Vaynerchuk on blockchain

18 October 2018

The Drum’s Diane Young in conversation with Gary Vaynerchuk on AI, brands and consumer

17 October 2018

London’s chief digital officer on the transformation of the city

26 September 2018

25% of small UK retailers are not online - inside eBay's plan to change that

26 September 2018

The Drum Network

Food futures: retail is about the journey and the destination

07 December 2017

The Future of Marketing, being hacked and the global response & more from The Drum: Editor's...

CMOs call out inauthentic marketing: ‘Not all brands need to be Dove – often they need to shut...

Why Coca-Cola takes a marathon approach in the race to innovation

Paddy Power's head of engagement on the risks and rewards of betting in the political sphere

Universal Music's planning boss says balancing data with human intuition is still the key to...

Obama adviser, CNN International and YouTube stars to share their insights at Future of Marketing...

YouTube star Alfie Deyes to give inside track on influencers at The Drum’s Future of Marketing...

Obama adviser Eric Schultz to share White House comms learnings at The Drum’s Future of Marketing...