Categories Marketing Agencies Creative Media Sustainability Technology

Formula One (F1)

Following the success of the Formula 1: Drive to Survive Netflix documentary series, Formula 1 has seen a steady increase in popularity and viewership, especially in the US.

We dive into the marketing and advertising aspects of this growth and how F1 can make this growth sustainable.

Two people share a milkshake

01 Apr 2021

7 min read
Lyft and Tinder, Lysol and Tripadvisor, Zoom and F1: what’s next in pandemic partnership...
brand partnerships
formula1

20 May 2020

6 min read
Formula 1's sponsors are helping the sport get back into gear
Formula One (F1)
ogmog

24 Dec 2019

2 min read
Heineken races to become official beer of the first Vietnam Grand Prix
Heineken
l4mm4

14 Aug 2019

6 min read
Why Singapore Grand Prix wants to innovate the way it buys out-of-home media
Formula One (F1)
F1 taps Inskin Media for global digital ad partnership

25 Jun 2019

2 min read
F1 taps Inskin Media for global digital ad partnership
Formula One (F1)
Rockit Williams

25 Apr 2019

4 min read
FT inks F1 ROKiT Williams deal to 'challenge perceptions' and drive subscriptions
financial times
F1

02 Apr 2019

2 min read
F1 partners with Westbrook Studios for experiential entertainment tour
Formula One (F1)
McLaren

17 Mar 2019

1 min read
McLaren and Coca Cola extend F1 sponsorship deal
Coca-Cola
Bose sees the value in Channel 4's F1 Sky deal as it renews sponsorship for 2019

15 Feb 2019

2 min read
Bose sees the value in Channel 4's F1 deal with Sky as it renews sponsorship for 2019
Channel 4

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