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Latest marketing and advertising news for fitness, including insights and opinions.

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Singtel partners with AIA to launch wellness platform StepUp

16 July 2019

Tottenham Hotspur

How AIA is celebrating the golden years of its centennial by staying fit and healthy

07 June 2019

MSG Networks launches ‘Wellness Week’ content to promote healthy living

18 January 2019

The Drum Network

Crunch Fitness launches 2019 ad campaign with StrawberryFrog

14 January 2019

UNHCR urges public to don fitness trackers to match 2bn km covered by fleeing refugees

09 January 2019

The Drum Network

The rise of the micro-resolution: New Year fitness and wellbeing marketing trends

16 November 2018

Gaining enlightenment: how Pure Yoga attracted a more gender and age diverse customer to its...

04 September 2018

Peloton motivates people to ride past their own expectations

01 August 2018

From instructors into influencers: Equinox, Soulcycle look to spin sponsor gold with new talent...

20 July 2018

Strava thumbs down Facebook Likes & explains why sweating for a Kudos is better

09 July 2018

People on the Move

SoulCycle launches media division, hiring execs from Vox, Mashable and Glamour

21 June 2018

The Drum Network

Performance Health appoints 93digital to streamline and unify its customer experience

04 April 2018

Asics runs with Inamoto & Co as innovation agency partner

12 January 2018

PureGym's CMO on why the fitness firm's latest campaign champions people, not six-packs

27 December 2017

The Drum Network

How will brands cater to the rise of foodie-fitness trends?

16 November 2017

Ad of the Day: Vitamin Stree produces fitness anthem to tackle body shaming in India

11 September 2017

The Drum Network

Reach Fitness flexes its muscles by appointing Mercieca as PR agency

08 August 2017

Adidas China's Republic of Sports event attracts more than 92m live streams

08 August 2017

The Drum Network

Sick leave costs UK employers £29bn a year – it’s time to bring in digital help

24 July 2017

Peloton SVP Graham Stanton on evolving fitness, one $2,000 bike at a time

05 July 2017

The Drum Network

Maximuscle launch cinematic short film with England rugby player and British Lion, Anthony...

22 June 2017

WeWork expands into fitness inside co-working space in New York City

26 May 2017

Adidas Greater China posts 30% sales growth

08 May 2017

Reebok enlists "hottest grandpa" as it reveals strategy to become China's best fitness brand

29 March 2017

new year's resolution

Atlanta, GA is the US city most resolved to lose weight and get fit in 2017, Grubhub reports

17 January 2017

I’m trackin’ it: McDonald’s rolls out activity-tracking wearable with Happy Meals

17 August 2016

Asics acquires company behind fitness tracker RunKeeper

12 February 2016

Equinox to 'revolutionise' fitness sector with real-time data driven competitive cycling classes

13 March 2015

Fitbit urges users to ‘take a break’ upon common rash revelation

13 February 2015

Once the Christmas turkey is consumed, shoppers look to get back on the treadmill says eBay

27 November 2014

Fitness, dating and news apps the most downloaded in the UK

29 July 2014

Fitness club Equinox looks to spring into 2014 with ad campaign by Wieden + Kennedy

07 January 2014

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