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Latest marketing and advertising news for fitness, including insights and opinions.

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Water Cooler Creative

PureGym apologies for its franchise’s slavery-inspired workout

Singtel partners with AIA to launch wellness platform StepUp

Tottenham Hotspur

How AIA is celebrating the golden years of its centennial by staying fit and healthy

MSG Networks launches ‘Wellness Week’ content to promote healthy living

The Drum Network

Crunch Fitness launches 2019 ad campaign with StrawberryFrog

UNHCR urges public to don fitness trackers to match 2bn km covered by fleeing refugees

The Drum Network

The rise of the micro-resolution: New Year fitness and wellbeing marketing trends

Gaining enlightenment: how Pure Yoga attracted a more gender and age diverse customer to its...

Peloton motivates people to ride past their own expectations

From instructors into influencers: Equinox, Soulcycle look to spin sponsor gold with new talent...

Strava thumbs down Facebook Likes & explains why sweating for a Kudos is better

People on the Move

SoulCycle launches media division, hiring execs from Vox, Mashable and Glamour

The Drum Network

Performance Health appoints 93digital to streamline and unify its customer experience

Asics runs with Inamoto & Co as innovation agency partner

PureGym's CMO on why the fitness firm's latest campaign champions people, not six-packs

The Drum Network

How will brands cater to the rise of foodie-fitness trends?

Ad of the Day: Vitamin Stree produces fitness anthem to tackle body shaming in India

The Drum Network

Reach Fitness flexes its muscles by appointing Mercieca as PR agency

Adidas China's Republic of Sports event attracts more than 92m live streams

The Drum Network

Sick leave costs UK employers £29bn a year – it’s time to bring in digital help

Peloton SVP Graham Stanton on evolving fitness, one $2,000 bike at a time

The Drum Network

Maximuscle launch cinematic short film with England rugby player and British Lion, Anthony...

WeWork expands into fitness inside co-working space in New York City

Adidas Greater China posts 30% sales growth

Reebok enlists "hottest grandpa" as it reveals strategy to become China's best fitness brand

new year's resolution

Atlanta, GA is the US city most resolved to lose weight and get fit in 2017, Grubhub reports

I’m trackin’ it: McDonald’s rolls out activity-tracking wearable with Happy Meals

Asics acquires company behind fitness tracker RunKeeper

Equinox to 'revolutionise' fitness sector with real-time data driven competitive cycling classes

Fitbit urges users to ‘take a break’ upon common rash revelation

Once the Christmas turkey is consumed, shoppers look to get back on the treadmill says eBay

Fitness, dating and news apps the most downloaded in the UK

Fitness club Equinox looks to spring into 2014 with ad campaign by Wieden + Kennedy