The Drum Awards Festival - Media

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Categories Marketing Agencies Creative Media Sustainability Technology

Eye tracking

Coca Cola

24 Nov 2017

3 min read
Emotional tracking says Gogglebox and Coca-Cola's Christmas collab is most engaging ad of the...
Christmas
eyetracking

30 Sep 2016

2 min read
Online ads need to be on screen for at least 14 seconds to be seen, finds eye-tracking stu...
viewability
Former NFL player Steve Gleason is raising funds for ALS.

29 Sep 2016

2 min read
Former NFL player Steve Gleason fundraising for ALS by auctioning memorabilia signed with Microsoft...
NFL
Pizza Hut eye tracking menu

28 Nov 2014

1 min read
Pizza Hut menu can 'guess' what you want based on what you look at
pizza hut

13 Dec 2011

2 min read
MBO of Bunnyfoot Scotland sees agency rebrand as Nile
user experience

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024