Categories Marketing Agencies Creative Media Sustainability Technology

Data & Privacy

Data and privacy has become a controversial topic, with brands adopting more strict measures in order to adhere to the regulations around customer data and privacy.

We take a closer look at the legislation surrounding user data and how it has had an impact on some of the world's most reputable brands.

Man sat in front of computer in office

New

2 min read

Sponsored

The advertiser’s action plan for a smooth transition to a cookieless world
Promoted
Image of woman's face embedded in data

08 Apr 2024

9 min read
Proposed US federal privacy bill, which would limit ad targeting, ‘has legs’
Data & Privacy
NHS app

08 Apr 2024

4 min read
The Drum’s Daily Briefing: Vilnius and villains, NHS and big data and Maryland v big tec...
Daily briefing
Parliament has a big decision to make on online safety

04 Apr 2024

4 min read
Everything you need to know about the Online Safety Act
Opinion
Smartly’s Kristin MacGregor (KMac) talks privacy, multi-touchpoint and real-time measurement

04 Apr 2024

7 min read

Sponsored

Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement
Promoted
Kith loyalty cards
Premium Item

03 Apr 2024

5 min read
What can brands learn from Kith’s ‘thoughtful’ loyalty program?
customer loyalty
Buscemi on 30 Rock. How do you do fellow kids

28 Mar 2024

5 min read
How brands f*ck-up when working with ‘for youth, by youth’ communities
Opinion
Singapore

14 Mar 2024

3 min read
Unilever, P&G, Citibank & more to share insights at APAC Trends Briefing event
Brand purpose
TikTok app logo on mobile phone screen with other social app logos

13 Mar 2024

9 min read
US Senate will kill ‘divest or ban’ TikTok bill, despite House backing, experts predic...
TikTok

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024