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Digital
Transformation
Festival

16 March - 24 April 2020

Coming Up

8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING

Stephen Lepitak

Editor at The Drum

Gracie Page

Emerging Technology Director at VMLY&R London

In Depth

Analysis of the biggest stories in the marketing and advertising industry.

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What to expect from Starling's Team GB deal: 'We're unifying two proud British brands'

09 March 2020

Coronavirus: what it actually means for sponsors if 2020’s biggest events are disrupted

06 March 2020

How 5G will help brands create new experiences on-ground in esports

05 March 2020

Tackling LGBT+ blocklists: publishers and agencies rally against digital censorship

05 March 2020

Coronavirus will impact ad spend but could drive shift to utility, e-commerce and live-streaming

05 March 2020

IPG Mediabrands

How short can you go? Inside the quest for the two-second ad

04 March 2020

Coronavirus marketing: why most brands are keeping their hands clean

03 March 2020

Wunderman Thompson

Tamara Ingram: 38 years of clients, crises and clarity in advertising

03 March 2020

Can graphic design save your life? A brief history of the epidemic PSA

02 March 2020

What global businesses are doing to prepare staff and the workplace for coronavirus

02 March 2020

Razer, Riot Games and Singtel on how brands can fully exploit eSports ‘Games as a Service’...

01 March 2020

UKTV on how it is growing its younger audience engagement through partnerships

01 March 2020

Starling on evolving from plucky challenger to trusted business bank

28 February 2020

'This line is for employees only’: stories of being Black in advertising, 1969-2020

26 February 2020

Inside the fight against 404bot, the ad fraud scheme exploiting ads.txt

25 February 2020

Meet the CMO turning Crocs ‘from a meme to a dream’

25 February 2020

From sex parties to SSPs: inside Killing Kittens' media platform

20 February 2020

Brave or an ad industry in-joke? For and against Burger King's mouldy Whopper

20 February 2020

The programmatic TV dream is edging closer to reality

19 February 2020

Is climate change denial a brand safety issue?

19 February 2020

Artificial Intelligence

Why milk formula brand JinLingGuan made an AI baby expert smart speaker

19 February 2020

Future of Media

Advertisers urged to rethink tabloid ads: 'Most don’t want to pay for bullying'

18 February 2020

For Michelin, influencers are taking the place of journalists

18 February 2020

Coca-Cola wants to unite a ‘divided, hostile world’ but it won’t touch politics

13 February 2020

Adtech, eSports and OTT: where are marketers investing their money for the next decade?

12 February 2020

Purplebricks CEO on using less ‘commisery’ and more data to boost its brand creds

12 February 2020

Why misinformation is a clear and present danger during the coronavirus outbreak

10 February 2020

Ad watchdogs simplify influencer guidance, but are current rules 'impractical'?

06 February 2020

How Secret Cinema plans to crack America

06 February 2020

Localised content, stacking and AI measurement: breaking down the future of OTT

06 February 2020

As Peta retires ‘I’d Rather Go Naked’, its creator looks back on 30 years of sexy activism

05 February 2020

BT hopes to set 'new bar' for sports sponsors via FA disability and women's initiatives

05 February 2020

Media Buying & Planning

Accenture to close media auditing and pitching: is less industry oversight better than a conflict?

04 February 2020

Nostalgia and its male icons overpower purpose and sadvertising at the Super Bowl

03 February 2020

From holograms to wearables: how we'll be watching the Super Bowl in 10 years

03 February 2020

What’s next for John Lewis as its weakened marketing team faces Craig Inglis' departure?

31 January 2020

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