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In Depth

Analysis of the biggest stories in the marketing and advertising industry.

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Indigenous Media uses 60 Second Docs to carve out a niche in the branded content world

Over the odds: has football got a gambling problem?

Flipkart on why it hid political Easter eggs in its advertising

Alice Tonge on departing 4Creative: 'Leave a party with your lipstick fresh'

Facebook is cleaning up its content – but not for the sake of its advertisers

Why women's football is a different ball game for sponsors, the media and fans

Keeping your creative intellectual property safe after the pitch

Inside Outfront Media’s $1bn plan to digitize NYC transit ad space

How quintessentially British brand Fortnum & Mason plans to crack China

As Shell shifts spend to target younger drivers, it is leaning on its agencies more than ever

Ryanair CMO’s ‘boring’ recovery plan hinges on more targeted upselling

Should the Jeremy Kyle reality TV probe worry sponsors?

How the BBC uses programmatic ads to distribute branded content

Editor's choice: The Drum Digital Advertising Awards APAC 2019 open for entries

Kraft Heinz: is a new CMO really what the business needs to turn around its fortunes?

Bacardi India 'identifies and nurtures' independent musicians amid strict alcohol ad rules

How having a hybrid in-house and agency model keeps AXA agile

Why Keith Weed chose influencer platform Tribe as his first post-Unilever project

Treatwell hopes ‘self-sufficient marketing’ will help it become the Deliveroo of beauty

Brands and broadcasters press play on video personalisation ahead of advanced TV in Asia

How to get your first job as an advertising creative: three recruiters share their tips

Fifa, product placement and the future of ads in video games

Univision vs Telemundo: a fierce battle for US Hispanic audiences and ad dollars

Closing the talent gap in creative: a shared responsibility between agencies and schools

Lastminute.com's consultancy: 'We're not pro-in-housing, we’re pro-efficiency’

WeTransfer transcends file sharing with campaign championing creativity

How Avon plans to make its 6 million reps better marketers

Why Neutrogena tapped into weather conditions to sell more products

The power of personalisation: does it really work?

The importance of China and the time when Keith Weed was 'obnoxious': A day with Sorrell in...

Kentucky Derby is courting a younger audience through brand activations

Facebook pivots to privacy, pushing brands from native to performance advertising

AI marketing: how seriously should you take artificial intelligence?

Diageo tentatively tests a return to YouTube after its brand safety scare

Elvie hopes bold marketing and sleek design will help it become ‘the Apple of femtech’

In business, it’s time for marketers to take the lead

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