Skip to content

In Depth

Analysis of the biggest stories in the marketing and advertising industry.

Never miss a beat, sign up to your newsletter

When IBM Watson 'met' David Ogilvy

25 December 2019

Beyond the banner: Decathlon on using location for its most successful Asian store opening

23 December 2019

Christmas ads and diversity: another year, another ‘white’ Christmas?

17 December 2019

Ad bodies seek clarity on 'revolving door' of culture secretaries as Nicky Morgan returns

17 December 2019

How Cosmopolitan and National Geographic unlock revenue by licensing their brands

17 December 2019

Mediacom Look-Up: leaders from Netflix, Vice and Disney share career lessons

16 December 2019

BuzzFeed, AR and Boris’ majority – behind the scenes of Sky’s 2019 election coverage

13 December 2019

‘It brings an end to the economic deadlock’: industry response to Conservative landslide

13 December 2019

Be more Cantona: King Eric on marching football into a kinder era of commercialisation

13 December 2019

Inside Colgate-Palmolive's TikTok-led digital transformation efforts

12 December 2019

How media buyers are appraising free streaming services despite transparency hurdles

12 December 2019

Rocked by fake news, infighting and smears, UK media reflect on election coverage

12 December 2019

How Changi Airport Group is helping young talent look at marketing as a solution to business...

10 December 2019

Klarna's CMO on squaring its 'pink and energetic' brand with responsible lending

09 December 2019

Nascar finds its identity as it rebrands and moves to a new sponsorship model

05 December 2019

More than a brand fling: inside the creative marriage of Gilles Peterson and WeTransfer

04 December 2019

Hong Kong protests: is the city still appealing for international business?

03 December 2019

Inside Visa's plan to keep women's football on the global radar

03 December 2019

How Dazn Media is pitching itself as the go-to social media agency for football sponsors

02 December 2019

Sky reunites Elliott with ET: 'A real sequel, not just a Christmas ad'

28 November 2019

Is technology the only way for department stores to bring back foot traffic?

27 November 2019

What does the future hold for LGBT+ media?

26 November 2019

Can Publicis patriarch Maurice Lévy salvage the WeWork brand?

25 November 2019

‘Passenger safety is at risk’: Will Uber’s latest blow from TfL undermine its brand?

25 November 2019

Lucinda Chambers on leaving the hallowed halls of British Vogue to run startup Collagerie

21 November 2019

Will Nike and Ikea's retreat from Amazon backfire?

19 November 2019

Nicola Mendelsohn launches blood cancer charity: 'I want to make the invisible, visible'

18 November 2019

Why Nike and Adidas are launching products on sneaker resale site StockX

14 November 2019

By blurring the line between influencer and model, Hollister optimizes its marketing costs

12 November 2019

Ikea’s digital chief on how its revamped app will supercharge online sales

12 November 2019

The view from China: how bamboo and consumers in lower-tier cities give Alibaba a leg-up on...

12 November 2019

50 years of Sesame Street: how TV's 'most important show' evolved for the YouTube era

11 November 2019

As tech and politics collide, Web Summit emerges as a neutral ground for discussion

11 November 2019

Why are so many data-savvy companies buying into Facebook Workplace?

08 November 2019

How in-housing marketing and creative helps Shopee cope during the craziness of 11.11

06 November 2019

How TripAdvisor plans to turn ‘under-indexed’ ad revenues into a bona fide media offering

04 November 2019

Previous Next page

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or