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In-depth

Take a deeper look into some of the biggest stories in the marketing and advertising industry.

We provide in-depth reporting and long-form analysis on the latest news and updates from brands and industries around the world.

atlantic

30 May 2017

14 min read
Why the Atlantic is making London its first port of call in its quest for global readershi...
the atlantic
Almost a quarter of brands have yet to act on GDPR compliance

24 May 2017

11 min read
One year and counting, and still almost 25% of marketers have yet to act on GDPR
Data and privacy
Volkswagen's media strategy overhauled.

23 May 2017

8 min read
Volkswagen’s accelerating adtech plans highlight automotive industry’s test now the sale...
volkswagen
Rubicon Project Tom Kershaw

22 May 2017

7 min read
Rubicon Project CEO: ‘Open source will be the gold standard’
Programmatic
AI has a complicated relationship with SEO, to say the least.

22 May 2017

9 min read
How AI can help brands reach consumers in search
Artificial Intelligence
HAAGEN DAZS 2017 MARKETING CAMPAIGN

22 May 2017

7 min read
Häagen-Dazs' top UK marketer on why it's switching sexy and suggestive ads for a new brand...
Häagen-Dazs
billboard

22 May 2017

9 min read
Is out of home, out of sight in today’s digital age?
Outdoor Advertising
Old Trafford

19 May 2017

7 min read
A blurring of the lines: how football clubs like Manchester United are evolving into media...
Manchester United
PornHub

18 May 2017

7 min read
What it's like to be PornHub's ad agency
PornHub

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