The Drum Awards Festival - Design and Metaverse

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Categories Marketing Agencies Creative Media Sustainability Technology

Data Deep Dive

Understanding consumers is the grail. But as we say hello to fresh regulation and goodbye to third-party cookies, the rules of engagement are changing – fast. Our special Deep Dive demystifying data & privacy for marketers in 2023 is here to get you ready.

A bite taken out of a cookie, representing the end of third party cookies

30 May 2023

6 min read
Hear me out: the death of the cookie is a good thing for marketers - here’s why
Open Mic
Cartoon image of man holding a phone

23 May 2023

6 min read

Sponsored

Leaking of visual assets costs businesses $8m per product launch, study reveals
Promoted
THG deployed privacy solutions at speed & scale

18 May 2023

5 min read

Sponsored

How THG deployed privacy solutions at speed & scale across 30 retail brands
Promoted
A close-up of an eye with lights showing in the retina

15 May 2023

6 min read
Data humanization: 6 ways to maximize consumer empowerment and trust
The Drum Network
Cartoon faces

15 May 2023

6 min read
Relevancy should override personalization in the world of data-driven marketing
Opinion
A hand holding a clear orb

15 May 2023

6 min read
From targeting to prediction: digital advertising’s paradigm shift
The Drum Network
A wall of security cameras, pointed at two people

15 May 2023

6 min read
Privacy-first addressability: a crucial challenge for advertisers and publishers
The Drum Network
A city, reflected upside-down in a lens held by a hand

15 May 2023

5 min read
If we want a positive AI revolution, there’s no room for bad data
The Drum Network
Retail Media

15 May 2023

10 min read
Do shoppers really know where their data goes after the checkout?
Retail media

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024