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cross-screen

Latest marketing and advertising news for cross-screen, including insights and opinions.

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IAB Tech Lab purchases DigiTrust

Adobe: 62% of brands will take their programmatic media trading in-house by 2022

19 December 2017

ANA finds more and more marketers are taking their media buying in-house

18 December 2017

The Open ID adtech consortium has announced a host of new members

14 December 2017

The Trade Desk acquires Adbrain

25 October 2017

Adbrain and Media iQ ink cross-device integration deal

Adobe attempts to tap into burgeoning connected TV market with Advertising Cloud TV launch...

Infectious Media and Screen6 ink deal to bring ‘programmatic everywhere’

Kiip debuts 'open garden approach' to help brands target mobile users

AppNexus leads adtech consortium to enable ‘people -based marketing’ rivaling Facebook and...

Nielsen and ESPN strike partnership to measure OOH video viewing

Marketers renew focus on cross-channel measurement and attribution this year, edging ahead...

A cross-garden view of the consumer: pipe dream or possibility?

21 February 2017

Telefonica sees partnerships as key to accelerating growth in its advertising business

21 February 2017

Mobile data startups scoop $68.7m in funding

18 January 2017

'Less walled gardens and more open data': Adbrain marketing chief's Programmatic Punch ring-side...

08 November 2016

Buoyed by investor RTL Group, VideoAmp sets its sights on Europe

13 September 2016

Adobe’s data co-op points to a cataclysmic struggle with Google, and the wider ad tech ecosystem

How traditional & digital media can work better together

13 November 2015

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Digital Trading Awards Manifesto: What are the main challenges facing the programmatic industry...

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Cross-screen campaigns: Mobile’s new path for digital engagement

15 December 2014

Five questions about where mobile is headed in 2015

04 December 2014

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Three reasons to develop cross-screen video campaigns

01 December 2014