Categories Marketing Agencies Creative Media Sustainability Technology

Copywriting

Brands use copywriting to as a means to advertise and market their brand in text form.

As one of the most critical elements of marketing and advertising, we explore how brands use copywriting to try to get people to take an action after reading or hearing about them.

i Robot

26 Feb 2021

8 min read
Do robots belong on your copywriting team?
Opinion
richard foster

24 Feb 2021

4 min read
A tribute to Richard Foster - the copywriter's copywriter
Copywriting
ideas

29 Jan 2021

4 min read
If you've coped with the last year, you can cope with sharing a shit idea
Opinion
thief

06 Nov 2020

4 min read
The creative & the thief (a complex relationship with pilfering)
Opinion
It's a Wonderful Life

16 Sep 2020

4 min read
It’s a wonderful creative world (in places)
Opinion
copywriting

21 Jul 2020

4 min read
Copywriting is a silly job
Opinion
boxing gloves

25 Sep 2019

3 min read
Copywriting with fists: why advertising needs beef
Opinion
Man with microphone

02 Aug 2019

4 min read
Copyspeaking – why copywriters need to perform their page
Opinion
Clock

01 Jul 2019

3 min read
Copywriting is waiting – it can rarely be done both very thoughtfully and very quickly
Opinion

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