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Connected TV

Connected TV (CTV) is the dominant term the ad industry uses to discuss the future of TV.

Connected TV advertising offers brands a new and exciting opportunity to reach customers through television. With its ability to target specific audiences and track and measure campaigns in real-time, CTV provides brands with the potential to achieve a good return on investment, while enabling a new wave of distribution, advertising and understanding in TV.

CTV

26 Oct 2021

4 min read

Sponsored

Commerce, creativity and innovation: why brands should be investing in CTV
Promoted
FInecast Article Image

20 Oct 2021

5 min read

Sponsored

How agencies can deliver the best results from advertisers’ CTV investment
Promoted
ctv erik mclean

15 Oct 2021

5 min read
The expanding world of TV: how YouTube aims to boost brands across CTVs
Youtube
CTV

05 Oct 2021

2 min read
YouTube introduces shoppable CTV ads
shoppable
y35yt35y

28 Sep 2021

2 min read
Samsung wants to help Australian marketers bridge the gap between linear and digital TV
Future of Media
Verizon Media

14 Jul 2021

3 min read
Verizon Media bridges linear and digital with unified measurement tool
Future of TV
RTL Creative Transformation

01 Jul 2021

5 min read

Sponsored

The future of video advertising: think bigger… and smaller
Promoted
887t87t78

16 Jun 2021

5 min read
How CTV operator Optus is targeting key audiences and extending its reach in Australia
Connected TV
Eyeball next to ruler

07 May 2021

12 min read
The CTV ad measurement conundrum that creates more questions than answers
Media Measurement

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