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CMO

CMO's, or Chief Marketing Officers, are responsible for the marketing activities of a brand. This role is critical to the core strategies of organizations, therefore, CMO's need to be more than just marketing experts, they need to have a complete understanding of the latest tools and technology to give organizations a competitive edge.

The Drum provides the latest industry news surrounding CMO's. We explore the challenges and obstacles that CMO's face and also offer CMO focused guides to various marketing channels.

The future: from CMO to the real-time CMO

20 May 2022

7 min read
Here’s what the ‘real-time’ chief marketing officer will need to look like in the fu...
Opinion
influencer marketing

19 May 2022

3 min read

Sponsored

The CMO’s guide to full-funnel influencer marketing
Promoted
How CMOs can unlock innovation & drive growth across their marketing ecosystem

17 May 2022

3 min read

Sponsored

How CMOs can unlock innovation & drive growth across their marketing ecosystem
Promoted
Support your clients through technology, strategy and execution of programs designed to enhance the customer experience

13 May 2022

3 min read

Sponsored

Can CMOs tame their tech challenges and set out a coherent path for success?
Promoted
Nick Tran

19 Jan 2022

2 min read
TikTok global marketing boss Nick Tran departs abruptly
marketing
Capgemini on the evolving role of the CMO.

25 Nov 2021

6 min read
How can CMOs maximize influence among the C-suite?
The Drum Network
adobe workfront CMO

25 Nov 2021

4 min read

Sponsored

How the next generation of CMOs are shaking up marketing for the better
Promoted
A brain made out of paper money

16 Nov 2021

5 min read
Do CMOs focus too much on optimization? Creativity in a world of data
Opinion
Warc

12 Nov 2021

4 min read
25% of marketers cite sustainability as ‘general goal’ rather than employ specific met...
CMO

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