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Brewdog

The Brewdog brand has always been averse to traditional marketing and advertising tactics, but is that changing?

We take a deep dive into Brewdog's evolving brand strategy as it tries to maintain its disruptive challenger status, while also trying to become a mainstream global brand.

hard seltzer brewdog

06 Jul 2021

3 min read
ASA cans BrewDog Instagram ad for hard seltzer health benefit claims
Brewdog
Brewdog

22 Jun 2021

4 min read
Don't Panic: an explainer on our BrewDog parody campaign
Opinion
Doctor Marten boot

11 Feb 2021

9 min read
Can Dr Martens and Brewdog keep their brands intact as they float on the stock market?
Brand strategy
A Week In Creative: retailers spread festive cheer and Brewdog gets sweary

18 Nov 2020

4 min read
A Week In Creative: retailers spread festive cheer and Brewdog gets sweary
Opinion
BrewDog hits back at Aldi

21 Aug 2020

4 min read
BrewDog responds to Aldi's uncanny 'anti-establishment' beer with 'Yaldi IPA'
Water Cooler Creative
BrewDog announces launch of Barnard Castle Eye Test Hazy IPA

29 May 2020

2 min read
BrewDog cheeky new IPA pokes fun at Cummings' Durham debacle
Creative Works
BrewDog offers to buy pints for voters

09 Dec 2019

3 min read
BrewDog jumps on Brexit bus bandwagon with a pints for voting promise
Brewdog
BrewDog opens up mini-hotels in Scotland

14 Nov 2019

2 min read
BrewDog takes on European hospitality industry with opening of Scottish 'Kennels'
Brewdog
ASA launches an investigation into BrewDog expletive ad after it appeared near school

05 Nov 2019

3 min read
ASA investigates BrewDog 'Motherfu' campaign as it faces criticism for appearing near scho...
Brewdog

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