Categories Marketing Agencies Creative Media Sustainability Technology

Branded Content

Branded content involves content that is directly linked to a brand, showcasing a brands values rather than focusing on a product or service. We take a look at how brands are turning to good content in order sell their brand to consumers, relying less on PPC and display advertising.

We also explore how branded content, when done correctly, can help to drive engagement, increase brand awareness, and improve brand loyalty.

Highly Confidential

03 Apr 2018

3 min read
New content studio Highly Confidential comes out of the shadows with Panda Express campaign...
Los Angeles
Shorty Awards Winners

16 Mar 2018

4 min read
The Shorty Awards celebrate a decade of innovation in short-form content and new media
The Drum Awards
Drum Studios branded content event

14 Mar 2018

3 min read
VR cannot rejuvenate all content marketing: Facebook and NYT on how to manage client expectations...
Branded Content
The Drum Studios branded content event

27 Feb 2018

4 min read
Transparency in branded content: event takeaways from Facebook, New York Times and Bacardi...
Branded Content
Carla Faria

22 Feb 2018

5 min read
How to ensure commercial content is worthy of consumers' trust
Opinion
FINANCIAL TIMES ADVERTISING CHARTER

21 Feb 2018

2 min read
The Financial Times launches whitepaper to boost content marketing performance in finance...
The Drum Network
Kathleen Diamantakis | T Brand

20 Feb 2018

2 min read
The New York Times names Kathleen Diamantakis MD of strategy for T Brand
People on the Move
Matt Siegel | Madison + Vine

20 Feb 2018

4 min read
Madison + Vine casts VaynerMedia alum Matt Seigel as first-ever partner-managing director
hollywood
NewsUK

19 Feb 2018

2 min read
News UK broadens advertisers reach with Social Amp tool
Branded Content

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