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Behavioural sciences

2 bears fighting

19 Dec 2022

5 min read
Want to avoid political turmoil at Christmas lunch? Here are 6 framing techniques
The Drum Network
Unlimited Group CEO, Tim Hassett

26 Oct 2022

5 min read
Taming complexity: Unlimited Group’s Tim Hassett on real human understanding
consumer behaviour
Woman at laptop deep in thought

21 Oct 2022

5 min read
When consumer loyalty is fragile, nudge, don’t push
The Drum Network
A mirror in a field

18 Aug 2022

7 min read
‘All briefs will start with insights’: how researchers are changing the marketing indu...
behavioural sciences
Fans

22 Jul 2022

7 min read

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How sports marketers can tap into the power of goosebumps
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Reflect Digital on creating attractive ecommerce products. Image: Eduardo Soares/Unsplash

22 Jul 2022

7 min read
How to leverage behavioral psychology to make generic products desirable
The Drum Network
Trinity McQueen shares an excerpt of its new book about improving market research.

22 Jun 2022

4 min read
Want to make market research better? Stop listening to your participants
The Drum Network
The Mona Lisa and a crowd

09 Jun 2022

2 min read
Influence v control: the morals of behavioral marketing
The Drum Network
Tailify lean on the power of psychology to direct influencer marketing.

10 Mar 2022

4 min read
The psychologist’s guide: how to spot the influencers who are actually influential
The Drum Network

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