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Brand loyalty differs amongst millennials and GenZ but personalized experience resonates for...

Adobe's senior strategic business development manager on artificial intelligence and integrating...

Singtel unites its adtech offering behind the Amobee brand, bolsters C-suite

Advertising generates more than half of revenue sources for mobile app developers

Advertising can't afford to be scared of bravery any longer

10 Questions with... Chris Duffey, strategic development manager, Creative Cloud Adobe

Amazon is hiring more sales staff than ever to bulk-up its ads business

LGBTQ+ community is young and brand saavy, but remains underserved by marketers

Offline and marketing events remain a key strategy for communication with clients and prospects

41% of marketing automation technology is in the domain of B2B, but B2C is on the move

New LinkedIn tool gives marketers professional data about their audiences

Marketo's own marketing team feels the heat after company forgets to re-register its domain

A2P SMS and chat apps are increasingly favored by enterprise businesses

More than a quarter of employers have experienced negative publicity, see a ripple effect...

More than half of millennials look for social activism in a CEO

Media iQ expands its leadership team as part of its ongoing US expansion

Global consumers reaching a better understanding of artificial intelligence and its impact...

Integrate raises $8m to further martech among B2B marketers

Global mobile device usage is expected to reach more than 5.5bn users by 2022

B2B platform Handshake adds services with Mailchimp link

Customer experience, not omnichannel presence, is key to maintaining brand loyalty

Facebook focuses on growth marketing in global B2B campaign

Driving growth in B2B sales and marketing increasingly tied to more navigable CRM tools

Chief financial officers take on traditional CMO tasks using data and analytics to drive customer...

Google Analytics unveils voice-based queries to bring ‘consumer-like simplicity’ to its business...

B2B marketers still grappling with content as a strategic, business asset

B2B marketers cite lack of 'digital maturity' as a stumbling block to its growth and success

Data scientists, social media managers emerge as coveted job titles in advertising today

The Drum Network

Pearlfinders and Rainmaker MD on the move to Borough and being inspired by Team BRIT

How do I win a business award? 13 tips from The Drum's former awards judges

Volvo Trucks achieves the Guinness World Record for largest object unboxed stunt

CMOs struggle to master the geographic, culture and cost challenges of a truly localized ad...

B2B marketers must begin thinking of influencers as being outside of the C-suite

Brands continue to embrace native advertising with a 74% increase in ad spend this year

Retailers sell on Amazon to increase sales, yet worry Amazon will use their data to compete

Introducing the LinkedIn Marketing Awards

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