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Finalists revealed for the inaugural B2B Brave Awards 2017

08 September 2017

LinkedIn's new Audience Network, lets marketers reach professionals on third-party properties

06 September 2017

From Trump instability to post-modern marketing, Stein IAS director on new B2B trends and US...

LinkedIn rolls out native video sharing

WPP digital exec on B2B, wearable technology and how combinations of innovation are helping...

55% of business emails read on mobile phones

Global VR market to generate revenue in excess of $60bn in 2022

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy

Saatchi & Saatchi launches B2B operation to bring a people-focused approach to B2B marketing...

Personalization and automation are increasingly a cornerstone for all other marketing activities

Video advertising increasingly accounts for mobile revenue in both gaming and non-gaming apps

Marketing leaders worldwide lament the presence of too much jargon in their profession

Brand loyalty differs amongst millennials and GenZ but personalized experience resonates for...

Adobe's senior strategic business development manager on artificial intelligence and integrating...

Singtel unites its adtech offering behind the Amobee brand, bolsters C-suite

Advertising generates more than half of revenue sources for mobile app developers

Advertising can't afford to be scared of bravery any longer

10 Questions with... Chris Duffey, strategic development manager, Creative Cloud Adobe

Amazon is hiring more sales staff than ever to bulk-up its ads business

LGBTQ+ community is young and brand saavy, but remains underserved by marketers

Offline and marketing events remain a key strategy for communication with clients and prospects

41% of marketing automation technology is in the domain of B2B, but B2C is on the move

New LinkedIn tool gives marketers professional data about their audiences

Marketo's own marketing team feels the heat after company forgets to re-register its domain

A2P SMS and chat apps are increasingly favored by enterprise businesses

More than a quarter of employers have experienced negative publicity, see a ripple effect...

More than half of millennials look for social activism in a CEO

Media iQ expands its leadership team as part of its ongoing US expansion

Global consumers reaching a better understanding of artificial intelligence and its impact...

Integrate raises $8m to further martech among B2B marketers

Global mobile device usage is expected to reach more than 5.5bn users by 2022

B2B platform Handshake adds services with Mailchimp link

Customer experience, not omnichannel presence, is key to maintaining brand loyalty

Facebook focuses on growth marketing in global B2B campaign

Driving growth in B2B sales and marketing increasingly tied to more navigable CRM tools

Chief financial officers take on traditional CMO tasks using data and analytics to drive customer...

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