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Welcome to Wow! Excerpts from a new book series on the rise of post-modern marketing

DowDuPont's agriculture offering plans to spin off, launch as Corteva Agriscience

The group business: B2B brands need to seek out senior-level 'brand champions' to reach business...

24 January 2018

AdParlor becomes first Facebook marketing partner in Asia to run campaigns for offline conversion...

15 December 2017

Guardian to explore 'human' side of business with B2B branded content service

16 November 2017

Hiscox is celebrating courageous filmmakers at this year’s Austin Film Festival

26 October 2017

TBWA\Chiat\Day NY and Earnest win big at The Drum's inaugural B2B Brave Awards

05 October 2017

Accenture digital and content exec on knowing a B2B marketer's position with their audience

13 September 2017

The Drum Network

The Shopper Agency targets B2B growth with the appointment of We are Boutique

12 September 2017

Finalists revealed for the inaugural B2B Brave Awards 2017

08 September 2017

LinkedIn's new Audience Network, lets marketers reach professionals on third-party properties

06 September 2017

From Trump instability to post-modern marketing, Stein IAS director on new B2B trends and US...

LinkedIn rolls out native video sharing

WPP digital exec on B2B, wearable technology and how combinations of innovation are helping...

55% of business emails read on mobile phones

Global VR market to generate revenue in excess of $60bn in 2022

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy

Saatchi & Saatchi launches B2B operation to bring a people-focused approach to B2B marketing...

Personalization and automation are increasingly a cornerstone for all other marketing activities

Video advertising increasingly accounts for mobile revenue in both gaming and non-gaming apps

Marketing leaders worldwide lament the presence of too much jargon in their profession

Brand loyalty differs amongst millennials and GenZ but personalized experience resonates for...

Adobe's senior strategic business development manager on artificial intelligence and integrating...

Singtel unites its adtech offering behind the Amobee brand, bolsters C-suite

Advertising generates more than half of revenue sources for mobile app developers

Advertising can't afford to be scared of bravery any longer

10 Questions with... Chris Duffey, strategic development manager, Creative Cloud Adobe

Amazon is hiring more sales staff than ever to bulk-up its ads business

LGBTQ+ community is young and brand saavy, but remains underserved by marketers

Offline and marketing events remain a key strategy for communication with clients and prospects

41% of marketing automation technology is in the domain of B2B, but B2C is on the move

New LinkedIn tool gives marketers professional data about their audiences

Marketo's own marketing team feels the heat after company forgets to re-register its domain

A2P SMS and chat apps are increasingly favored by enterprise businesses

More than a quarter of employers have experienced negative publicity, see a ripple effect...

More than half of millennials look for social activism in a CEO

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