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Latest marketing and advertising news for analytics, including insights and opinions.

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TikTok doubles down on brand safety with OpenSlate partnership

Welcome to the new era of real-time relevance

Being a marketer in a post-analytics world

The marketer of the future must avoid analytics paralysis

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Marketing strategy: What are CMOs' plans for the future?

Parse.ly: publishers are pursuing subscribers by shunning the 'elusive golden metric'

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What are senior marketers' plans for the future?

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How biometrics is transforming TV and video

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It’s not just about having the right data: how to balance tech and human capital

Apple clamps down further on third-party tracking with latest iOS updates

Parse.ly bites: What do your readers want?

Parse.ly bites: What is the value of the homepage?

Are we at risk of losing the human touch in consumer behaviour?

Blis launches Smart Trends tool to help marketers have a deeper understanding of consumer behaviours

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Marketing Diwali in Singapore and Malaysia: Lessons from 2017

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Media iQ's marketing vice president on brand safety and audience segmentation

Inbound marketing and man buns: a series of unfortunate events

Latest Nielsen acquisition helps it better measure brand exposure in sports

New LinkedIn tool gives marketers professional data about their audiences

Forget the hacks – create a real integrated marketing plan

Adobe adds data analysis for voice queries

Digital Marketing

A change in the outlook of young Indians is empowering analytics and digital marketing training

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‘Think like publishers’ and use ‘influencer content’: how brands can drive performance through...

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How to create targeted content that your audience will love

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Brands versus publishers: Who’s winning with data?

In marrying art with science, marketers need to retool for the data age

What is the secret to increasing engagement with video ads on YouTube? Follow the ABCs laid...

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The UX revolution: New report from The Drum reveals why a great user experience will be the...

5G TV could surpass cable, satellite and IPTV, says strategy analytics

The Drum Network

Seven data-driven marketing predictions for 2017

The Drum Network

Predictive analytics and advertising: the science behind knowing what women (and men) want

Alibaba to supply AI and data tech to Chinese deep space exploration and smart city projects

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As content becomes more sophisticated, the metrics need to be too

Dentsu Aegis Network launches specialist data business in China

Predictive analytics harnesses data, so marketers can return to their roots

Marketing Automation

Adtech and martech tools are increasingly a top priority on marketers' wishlist

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