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Latest marketing and advertising news for analytics, including insights and opinions.

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Apple clamps down further on third-party tracking with latest iOS updates

Parse.ly bites: What do your readers want?

Parse.ly bites: What is the value of the homepage?

02 January 2018

Are we at risk of losing the human touch in consumer behaviour?

12 December 2017

Blis launches Smart Trends tool to help marketers have a deeper understanding of consumer behaviours

06 December 2017

Marketing Diwali in Singapore and Malaysia: Lessons from 2017

20 November 2017

Media iQ's marketing vice president on brand safety and audience segmentation

Inbound marketing and man buns: a series of unfortunate events

Latest Nielsen acquisition helps it better measure brand exposure in sports

New LinkedIn tool gives marketers professional data about their audiences

Forget the hacks – create a real integrated marketing plan

Adobe adds data analysis for voice queries

A change in the outlook of young Indians is empowering analytics and digital marketing training

‘Think like publishers’ and use ‘influencer content’: how brands can drive performance through...

How to create targeted content that your audience will love

Brands versus publishers: Who’s winning with data?

In marrying art with science, marketers need to retool for the data age

What is the secret to increasing engagement with video ads on YouTube? Follow the ABCs laid...

The UX revolution: New report from The Drum reveals why a great user experience will be the...

14 February 2017

5G TV could surpass cable, satellite and IPTV, says strategy analytics

07 February 2017

The Drum Network

Seven data-driven marketing predictions for 2017

14 December 2016

The Drum Network

Predictive analytics and advertising: the science behind knowing what women (and men) want

11 November 2016

Alibaba to supply AI and data tech to Chinese deep space exploration and smart city projects

14 October 2016

As content becomes more sophisticated, the metrics need to be too

02 September 2016

Dentsu Aegis Network launches specialist data business in China

Predictive analytics harnesses data, so marketers can return to their roots

Adtech and martech tools are increasingly a top priority on marketers' wishlist

Betting on analytics for a 360 customer view: Key challenges of a multi-screen world

Facebook introduces video ad serving to Atlas, rolls out path of purchase product

Tencent and Omnicom to co-create data models for brands

How Mashable is using artificial intelligence to shape stories

25 February 2016

Scale great, insight better: Understanding the opportunity of the data revolution

17 February 2016

Bringing Data and Analytics to the Water Cooler: How the Workplace Is Far More Data Savvy Today

13 January 2016

2015 hailed ‘year of the emoji’ as products like Kimoji help boost mobile app use by 58%

06 January 2016

Twitter unveils Brand Hub analytics tool for advertisers

26 October 2015

The Guardian adopts real-time analytics to get Volvo's V40 ad campaign on surging articles