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Being a marketer in a post-analytics world

08 November 2019

The marketer of the future must avoid analytics paralysis

16 September 2019

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Marketing strategy: What are CMOs' plans for the future?

28 August 2019

Parse.ly: publishers are pursuing subscribers by shunning the 'elusive golden metric'

25 July 2019

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What are senior marketers' plans for the future?

08 July 2019

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How biometrics is transforming TV and video

14 June 2019

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It’s not just about having the right data: how to balance tech and human capital

05 April 2019

Apple clamps down further on third-party tracking with latest iOS updates

05 June 2018

Parse.ly bites: What do your readers want?

17 May 2018

Parse.ly bites: What is the value of the homepage?

02 January 2018

Are we at risk of losing the human touch in consumer behaviour?

12 December 2017

Blis launches Smart Trends tool to help marketers have a deeper understanding of consumer behaviours

06 December 2017

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Marketing Diwali in Singapore and Malaysia: Lessons from 2017

20 November 2017

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Media iQ's marketing vice president on brand safety and audience segmentation

31 August 2017

Inbound marketing and man buns: a series of unfortunate events

28 August 2017

Latest Nielsen acquisition helps it better measure brand exposure in sports

03 August 2017

New LinkedIn tool gives marketers professional data about their audiences

26 July 2017

Forget the hacks – create a real integrated marketing plan

03 July 2017

Adobe adds data analysis for voice queries

29 June 2017

Digital Marketing

A change in the outlook of young Indians is empowering analytics and digital marketing training

29 June 2017

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‘Think like publishers’ and use ‘influencer content’: how brands can drive performance through...

20 June 2017

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How to create targeted content that your audience will love

06 June 2017

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Brands versus publishers: Who’s winning with data?

03 April 2017

In marrying art with science, marketers need to retool for the data age

21 March 2017

What is the secret to increasing engagement with video ads on YouTube? Follow the ABCs laid...

10 March 2017

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The UX revolution: New report from The Drum reveals why a great user experience will be the...

14 February 2017

5G TV could surpass cable, satellite and IPTV, says strategy analytics

07 February 2017

The Drum Network

Seven data-driven marketing predictions for 2017

14 December 2016

The Drum Network

Predictive analytics and advertising: the science behind knowing what women (and men) want

11 November 2016

Alibaba to supply AI and data tech to Chinese deep space exploration and smart city projects

14 October 2016

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As content becomes more sophisticated, the metrics need to be too

02 September 2016

Dentsu Aegis Network launches specialist data business in China

29 August 2016

Predictive analytics harnesses data, so marketers can return to their roots

02 August 2016

Marketing Automation

Adtech and martech tools are increasingly a top priority on marketers' wishlist

02 August 2016

Betting on analytics for a 360 customer view: Key challenges of a multi-screen world

21 April 2016

Facebook introduces video ad serving to Atlas, rolls out path of purchase product

07 March 2016

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