The Drum Awards Festival - Digital Industries

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Categories Marketing Agencies Creative Media Sustainability Technology

Algorithm

Algorithms like those used in b2b marketing

06 Nov 2023

5 min read
The B2B guide to algorithmic marketing and how it can help to grow your business
Open Mic
A pair of feet up on a coffee-table, watching Netflix

19 Jul 2023

5 min read
Who chooses what you watch: you or Netflix? A look at recommendation engines
The Drum Network
frog consider how marketers can maximise using algorithms. Image: Marten Newhall/Unsplash

26 Aug 2022

6 min read
Searchandizing: how to show up in an algorithm-led world
The Drum Network
Vertical Leap on how marketers can make the most of Google's algorithm updates and ensure content quality.

11 Jan 2022

5 min read
Three Google algorithm updates that will make an impact in 2022
The Drum Network
Prepare for Google’s page experience update

05 May 2021

4 min read

Sponsored

How can you prepare for Google’s page experience update?
Promoted
Tim O’Reilly

10 Mar 2018

7 min read
Tim O’Reilly on the good technology can do for society: ‘Our digital systems are crying...
Artificial Intelligence
Bots like Alexa will inevitably change based on the data that is fed into it.

19 Apr 2017

10 min read
Is Alexa doomed to turn out like Tay?
Amazon
Teenagers trust algorithms to select stories for them nearly twice as much as they trust human editors

28 Feb 2017

5 min read
Teenagers trust algorithms to select stories nearly twice as much as they trust human editors,...
Edelman Trust Barometer
Google is making changes to deliver more credible content to more queries.

28 Dec 2016

3 min read
In the post-truth era, the quest to surface ‘credible content’ has only just begun
Google

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024