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Categories Marketing Agencies Creative Media Sustainability Technology

Advanced tv

Advertisers are increasingly comfortable using first party data on linear TV campaigns

01 Aug 2017

2 min read
TV convergence gains momentum as first party data use grows exponentially
advanced tv
Eyeview

15 Mar 2017

2 min read
Eyeview taps Brian Katz, formerly of TiVo to focus on addressable TV markets
TiVo
Tracey Sheppach

03 Jan 2017

3 min read
Data and open minded clients aid purveyors of addressable TV to find pockets of successful...
B2B Marketing
Josh Dreller

14 Dec 2016

3 min read
Social media data is key link for addressable TV marketers tuning in to interests, preferences...
Addressable TV
Jakob Nielsen

07 Dec 2016

3 min read
Creative agencies must be aware of potential clients' draw to addressable TV and stay nimble...
advanced tv
Lock Dethero

07 Dec 2016

2 min read
Addressable TV may reach 60% of US households in 2017 but for marketers the time to test is...
marketing
James Shears

23 Jun 2016

3 min read
Why fragmented audiences make advanced TV valuable
Opinion

29 Apr 2016

2 min read
Advanced TV: Viacom gets first dibs at aggregated audience data from Roku
Roku

03 Feb 2016

5 min read
Data giant Acxiom expands its advanced TV offering; are marketers finally ready?
Acxiom

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024