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Adidas

Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company.

It uses its adspend to bite into Nike's market supremacy while keeping speculative upstarts at bay.

L1

06 Jul 2022

4 min read
Ads of the Week: Bodyform tackles period insomnia and Carlsberg opens underwater pub
creativity
Highsnobiety1

01 Jul 2022

2 min read
Ad of the Day: Highsnobiety Gucci x Adidas film is a joyful ode to love and friendship
Gucci
Image

21 Jun 2022

2 min read
Adidas ‘Liquid Billboard’ campaign wins Outdoor Grand Prix at Cannes Lions
Havas
beyond the surface

17 Jun 2022

3 min read
Cannes Lions predictions: Adidas’s ‘Beyond the Surface’
Opinion
Adidas launches sneaker collaboration with Ravi Pakistani restaurant in Dubai

15 Jun 2022

5 min read
Adidas serves up restaurant sneaker collaborations
Adidas
Image

01 Jun 2022

6 min read
5 brands winning in the metaverse
Nike
Truant social campaign calling out the ASA

12 May 2022

4 min read
The ASA made a right boob of banning the Adidas ad
Opinion
neboko

11 May 2022

3 min read
‘Gratuitous’ Adidas boob ad banned in the UK
Adidas
cycling

10 May 2022

1 min read
YouTube star Danny MacAskill performs wheelie impressive stunts for Adidas
cycling

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