Categories Marketing Agencies Creative Media Sustainability Technology

Ad spend

Global ad spend has continued to rise over the past decade, coinciding with the growth of digital marketing and the digital advertising market.

From the IPA’s Bellwether to the IAB’s internet advertising revenue reports to WPP’s quarterly financials, we take a look at ad spend trends by global brands and industries.

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Upbeat Bellwether shows marketers are finally winning boardroom budget battle
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10 Jan 2024

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X’s newly proclaimed ‘video-first’ strategy unlikely to assuage advertisers, experts...
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21 Nov 2023

12 min read
X sues media watchdog as brands including Apple, IBM, pull ad spend: the drama, explained
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14 Nov 2023

9 min read
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