Categories Marketing Agencies Creative Media Sustainability Technology

WPP

As one of the world's biggest advertising companies, creative transformation company WPP is looking to maintain its supremacy while adapting to changing consumer tastes.

With the marketing and advertising space continually evolving, the brand is looking to find its feet as the very notion of advertising adapts to digital disruption.

chair
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04 Apr 2024

6 min read
What do agency chairs actually do all day?
What do they do all day?
Rob Reilly
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11 Mar 2024

12 min read
WPP CCO Rob Reilly had to go backward to go forward – and it made all the difference
World Creative Rankings
Changi airport in Singapore
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05 Mar 2024

6 min read
After a slow year in APAC, should agencies expect faster growth in 2024?
Asia Pacific
A still from Dove and Ogilvy's 'Cost of Beauty' campaign showing a closeup image of a blonde woman's face
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29 Feb 2024

5 min read
‘Divine discontent’: how Ogilvy connects creativity to commercial growth
World Creative Rankings
Mark Read
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27 Feb 2024

4 min read
‘Investment in creativity paying off,’ says Read as WPP tops World Creative Rankings
World Creative Rankings
WPP logo against a blue background
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22 Feb 2024

6 min read
WPP’s Read says results show ‘resilient’ performance despite tech spending impact
financial results
WPP
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31 Jan 2024

6 min read
Brains for sale: WPP shows its hand as AI race between holding companies heats up
WPP
Olivia walks with her friend to her surprise birthday party

02 Jan 2024

1 min read
Ad of the Day: Coca-Cola throws epic surprise party to celebrate Christmas birthdays
Coca-Cola
santa in coca-cola ad

14 Dec 2023

4 min read
Unwrapping ‘The Santa Stories,’ Coca-Cola’s latest cinematic gift
Coca-Cola

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